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Landing Page e banner question (5)

08-29-2018 10:05 PM #1 ardito (Member)
Landing Page e banner question

Hello guys

The most important thing in adult marketing is to be different from the competition, with landing, banner, and angle! quite right?

But I see always running the same banners, but above all the landing, for months! They send millions of visits always to the same landing, so I think the franchisee will be making money like that! Otherwise it makes no sense.

But if I use those same creativity, I most likely will not be successful. Or a very low roi.

Why? In your opinion, who has the most available budget wins?

If I have little budget (100-200 $ day) in a country tier 2, it is better to go on spy tools and modify landing and banners that have been running for a long time in that country, or better, something cooler? type 15 days? Or is it even better to go to another GEO and bring the news to another country?

thank you

08-30-2018 02:21 PM #2 matuloo (Legendary Moderator)

Hello ardito!

First of all, we need to set aside banners from LPs ... good LPs can survive for months, as only a fraction of the website visitors will actually get to see them. Banners are different, they burn out faster, but even a small change can sometimes make them perform again. Plus there are some banners that simply work longer than others.

So yes, you can see the same LPs for months, but most likely they are not exactly the same LPs, but following the same principle with minor differences ... for example a different question, different woman, different color ... small things like these can often be enough ... and it's hard to notice them.

With banners, it's similar, people use the same headlines for months, even years in some cases ... but the females change, the colors change, the wording slightly changes, the buttons change ...

And then there are the direct advertisers ... people who get to keep the whole margin, without having to pay the network and without having to pay you, the affiliate ... let's say a networks takes 20% and you as an affiliate want another 30% or more ... so a direct advertiser can operate and be profitable with MUCH lower conversion rates than you would. That's why they can afford to run saturated ads and LPs ... but if you as an affiliate want to cut it, you need to do better than them and that means staying fresh with your creatives

08-30-2018 11:24 PM #3 ardito (Member)

thanks matuloo, you are always the number one inthe answers! in fact i noticed some banners that turn, they are alwaysidentical, same headline but they always change the woman's photo. lol just forthe principle that you said. Even the landing page vary a few photos within themaximum ... For my next test I'm going to do this thing, make my own landingfrom scratch, totally innovative in the field (maybe they work) and steallanding pages and modify them, photos, texts inside and so on. But how do Imake A / B tests of texts inside? I mean for the landing pages? It's important?So it does not become an infinite test? What can you recommend? thanks, I willstill put my new journey.

08-31-2018 05:19 AM #4 erikgyepes (Moderator)

May or may not be the issue here, but just keep this in mind as well, especially if you do manual spy.

You might be retargeted, so you keep seeing the same and same ad again, which in reality cost them pennies.

08-31-2018 01:42 PM #5 matuloo (Legendary Moderator)

For my next test I'm going to do this thing, make my own landingfrom scratch, totally innovative in the field (maybe they work) and steallanding pages and modify them, photos, texts inside and so on.
It's a good idea to innovate, but do not lock yourself in a circle, trying to reinvent the wheel. The best is to use a ripped LP and use that as a benchmark, then compare the results of your own work with those benchmark results.

But how do Imake A / B tests of texts inside? I mean for the landing pages? It's important? So it does not become an infinite test? What can you recommend?
Yup, testing different copy on your LPs is important, simply treat the variations as separate LPs and split test them in the same campaign. Take it one step at a time, for example the HEADLINE can have a large effect ... so keep the rest the same and test a few headlines. Once you have a winner or two, move on to other things and split test those, while keeping the headlines the same. Do not make to many changes at a time, cause you won't be able to properly identify the part that helped.

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