Content.ad VS MGID (16)
Hey guys, i've been starting to see some success on Rev Content and i want to start exploring other sources of native traffic.
How do Content.ad and MGID compare?
I know their traffic quality isn't as good as RC, Taboola or Outbrain, but due to my niche, i dont have a lot of other options.
Is it worth exploring MGID?
Thanks!
Im quite interested on this topic as tacoloco. Would love to hear from the native gurus.
I have done some preliminary research regarding MGID and seems mixed reviews.
In general different traffic sources have different results based on the type of offer you are promoting.
From my experience, content.ad has higher quality compared to MGID but much less inventory.
As platinum mentioned, results may vary from vertical to vertical.
Due to smaller inventory, it will probably be easier to test content.ad first
Originally Posted by tacoloco
However, because of more audience, if you are on a budget, that might be an issue. But if Budget is not a thing, do try it out. I'm happy with the results of MGID so far.
They both are pretty much on a same level.
One thing that I like about MGID is that their support is very helpful. They can create banners for you, translate headlines if you run campaigns outside of English speaking geos, you can bid on a website level (not just a category).
I had some decent campaigns on MGID with very healthy profit and ROI, but never saw the same on ContentAd.
They are definitely both worth testing but I would start with MGID first.
But be ready to black list a lot first couple of days.
Originally Posted by c3pa _network
Originally Posted by adig13
Content.ad is very limited with country targeting. You have an option to choose only a handful of countries to target, otherwise you can target world wide...
Depending on which countries you're running in, it might not even be relevant for you.
By design, content.ad is built better for traffic arbitrage rather than performance campaigns (although it's possible to run successfully in specific cases)
If you're already starting to see success on Revcontent then why not stick with it and focus on that? It's got better quality traffic, way more volume, and better campaign controls than content.ad or MGID.
If you've got a handle on how to optimize a campaign there, why not try a larger geo & offer?
There's a opportunity cost of time and money to learn a new platform, especially native, even with porting over a winning campaign to another source.
Yeah stick to Revcontent. both Content.ad and MGID aren't any better than Revcontent.
I had a nutra campaign for US geo running on mgid and content.ad. Because of lower bids the mgid campaign generated high xxx- low x.xxx daily profit for few months. Same campaign on content.ad generated middle/hight xxx daily profit. Content.ad campaign lasted around 6 months.
Also the same campaign doesn't worked on Revcontent.
I think depends a lot about vertical/geo and also the placements that native networks have at that period. If a native network lose some good placements that generated good profit the campaign is gone.
Originally Posted by thedudeabides
I'd say stick to RC.
LeadCloak
Originally Posted by thedudeabides
Just my 2 cents though.
KEEP HUSTLING
- Jeremiah
Both of those traffic sources are shit.
I heard Content.ad is going out of business.
MGID is awful as well.
Stick with Rev, Taboola, or Outbrain.
Also thedudeabides is right. Trying to get into a new traffic source is a new game.
It will cost you time and money to figure it out. I'd strongly suggesting sticking to what you already know and MASTERING IT.
@beerandon11 Where'd you hear Content.ad is going out of business and how credible is that info? Also if you heard then, when is this supposed to happen? Concerned cause I still run there and don't want this to happen.
As a newbie I can't say which is best, but I've been using MGID and Revc so far and here's my thoughts on the differences, for anyone considering which network(s) to sign up with:
-I find MGID easier to use- its like driving an automatic whereas RevC is like a stick shift. MGID spends exactly what I tell it at a nice even pace all day long like clockwork. Revc starts, stalls, dies, goes crazy and spends really rapidly, etc.
-MGID will give 20 ads roughly equal clicks in a day if you put 20 up, whereas with Revc they only want you to put up 5 or so ads if I understand right, and often only 1 or 2 will get impressions.
-MGID seems to send tiny amounts of traffic from TONS of widgets. This makes it harder to blacklist early on than Revc in my opinion, because you could have 150 widgets all with 3 clicks and 0 lp clicks and you have no idea if each a good one or not since the volume is so low. I think without using an Optimzier to automate that it would be VERY hard to use MGID. Or at least time-consuming. I now use TheOptimizer.io and I have it sent to blacklist widgets at 5 clicks and 0% lp ctr. This probably sounds crazy but as I said there's lots of the darn things that send traffic so you could spend a lot of money otherwise waiting for each widget to get to 20 or 50 clicks to see if it has a 0% lp ctr. Also should note that there are some very good MGID widgets that have 40-75% lp ctr and multiple conversions at very inexpensive cpc.
-I've had a lot of sales in India on MGID, fwiw (not profitable yet but lots of sales). From looking on Adplexity seems like they have lots of good international geo's like that, although I'm sure Revc does too.
-I like that MGID has the big brands you can use. Its nice knowing 100% for sure where your clicks are coming from so you can just the other variables by themselves.
-MGID lets you select by Browser which I don't believe Revc does (could be wrong).
-Great reps at each. MGID will give you 'full-service' even when spending low amounts. I don't even ask them to create ads for me but they do it anyway and add them in on top of mine. Very helpful. The Revc rep is really nice too though and always helpful.
-Revc seems to have more variability- you can do their level 2 or level 3 widgets and have more MGID, Content.ad type traffic, or go with their level 1 or Brands and have more Outbrain/Taboola style traffic.
-MGID credit card deposits seem to take 2-6 days to clear. Revc I've only been able to do wire transfers my card didn't work, but that's fine since I prefer wire transfers anyway and they show up instantly.
So yeah I like both but again total newbie so take all that with big grains of salt!
I very much want to get into Taboola and Outbrain eventually but as mentioned above, I'm hesitant to invest any more money 'learning' any new platforms until I finish 'learning' these two! 
Only other advice would be to spy on Adplexity a lot comparing what you see on the two networks. You can glean some good insights doing that and seeing the differences between where ads are running, what kind of ads, what kind of offers, etc.
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