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Do you guys split-test sub-headlines for banners? (6)

08-27-2018 09:06 PM #1 jabong82 (Member)
Do you guys split-test sub-headlines for banners?

Say you found a winning banner, but it's not quite there, maybe like at 10% ROI or something.

With how quickly banners burn out, do you think it's even worth testing sub-headlines?

I'm just trying to find the last places I can squeeze ROI out of lol

08-28-2018 05:24 AM #2 erikgyepes (Moderator)

For me most of the time it's all about image.

However I tend to run in big geos, so it takes really long to burn out the banner (= CTR going down).

Most of the time when it "burns out" (CTR down) it's just a signal that someone did overbid me.

Make sure your funnel aligns together.

So the banner image and angle matches good with your landing page angle and all that with the offers itself.

You need to maintain this magical balance

08-28-2018 05:27 AM #3 maynzie (Moderator)

I don't remember exactly where I read this but CTR breakdown is 70% image 20-30% headline 0-10% else

How fast are you experiencing banner burn out?

08-28-2018 05:42 AM #4 jabong82 (Member)

Thanks for the responses guys.

Im also running in large geos, so I'm just trying to squeeze out every last bit of ROI I can since the ROI in these geos tend to be lower.

So I was just curious if you guys do split tests with these.

08-28-2018 06:10 AM #5 maynzie (Moderator)

For sure man all good!

Any boost in ROI you can get is good but I feel like it will come more so from testing more images/angles or finding competitive advantage with offers/relationships then testing minor adcopy variations

08-28-2018 06:23 AM #6 jabong82 (Member)

Quote Originally Posted by maynzie View Post
For sure man all good!

Any boost in ROI you can get is good but I feel like it will come more so from testing more images/angles or finding competitive advantage with offers/relationships then testing minor adcopy variations
Yeah for this particular offer Im running I think Im already maxed out on payout, and for the traffic source I dont think I can get it cheaper lol

I've also split test my landing pages and offer pages to death, so Im just trying to find that last 5-10% somewhere lol.

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