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Revcontent Boost Types (8)

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Which boost type at Revcontent would you go with? Engagement, CPA ROI or Auto? And Why?

I launched 2 "Auto" boosts with a whitelist of 300-350 widgets but traffic to both stopped completely (ZERO now!) after 3 days and ~30 clicks each. Another "Auto" boost worked for a while but then CPC price increased multiple times from $0.20 to $1.8 (While CTR remains same) making it break even and now at loss. Previously ran a lot of engagement boosts and got very much inconsistent results because traffic wouldn't come evenly from the widgets and throughout the day but randomly, varying too much thus making it very hard to optimize.

So which boost type would you guys recommend and why?

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For a long time i used cpa roi but all my recent campaigns have been engagement because i don't bother with their pixels any more and all those recent campaigns have been nice and consistent. The reason for this is that now that rev are offering suggested placements and whitelists and all of that I don't want them using my data to give to others.

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Yeah, They happily share your whitelists with the other advertisers and I also hate their pixels but for CPA ROI boosts doesn't the algorithm favor top converting widgets over high traffic ones? I mean how is the traffic distributed between widgets if it's Engagement vs CPA ROI? Do you see the top converting widgets sending you most of the traffic for CPA ROI campaigns or just the biggest widgets? I'm assuming the system puts the priority on highest converting widgets if it's CPA ROI and on high traffic widgets if it's Engagement or am I wrong?

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I think the only difference is that when you select cpa roi it lets you create or select a conversion pixel, you would need to ask them to know for sure.

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I haven't tried any traffic source automated features on revcontent or any other traffic sources for quite a while and since always run standard because I simply do not trust traffic sources to optimize my campaigns, so I won't be able to share specific cases. (I do use automation, but only when i can define the exact rules or when i have a very clear understanding on how the automation works and certain it benefits me)

But think I have a fair understanding of native exchanges, and can share a couple of thoughts.

As far as I know, Revcontent's ad distribution algorithm gives priority to ads with a good combination of ad CTR and bid, which can in some ways be compared to a quality score.
I do not know the exact formula but it could be guesstimated to something along the lines of CTR * BID = exposure.

In other words, if you have a low ad CTR you can make up for exposure with a higher bid and vice versa.

With that being mentioned, it could explain why the "auto" campaign mode increased your bids from $0.2 to $1.8 without increasing CTR.
In this hypothetical scenario, the bid increase wasn't meant to increase your ad CTR, but to maintain your ad "quality score" competitiveness by making up for the low CTR with higher bids in order to keep your ad displayed on the widgets.

If this is correct, this means there are a lot of problems with this optimization algorithm, and here is one off the bat of my head most relevant for this example:

If you're running a performance based campaign, the ad CTR shouldn't be a primary factor for you since it runs down to EPC, while it is still a primary factor for the traffic source.
For example, the ideal situation for the traffic source is to have advertisers run ads with high bids and high CTR, but in many cases that is not the ideal situation for the advertiser since they do not necessarily want to maximise clicks with high bids on click bait ads that simply perform at lower conversion rates.

In the end, there is a lot of speculation and lack of control when it comes to allowing traffic sources to optimize your campaigns because of their triple interest (keeping advertisers happy, publishers happy and themselves happy)

And in my opinion, the best way to avoid such speculation and lack of control is to simply run standard.

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Do you have a rep? They would have told you that there's no difference between an Engagement and CPA campaign. The only difference is with CPA you can place a pixel to track conversions but nothing is done with it for that campaign.

Autoboost campaigns don't work without there being data for that given vertical or offer. Either it needs to be a popular vertical others are passing back conversion data for, and/or you need to start passing back your own conversion data in a regular campaign first.

Better to wait and let things collect data and then launch an auto camp. And make sure you don't set your CPA too aggressive or you'll be optimized off. Basically you have to already have a winning campaign or close to one with lots of data points for autoboost to be beneficial for you.

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Revcontent's AMs recommend Autoboost, My AM said most of their biggest campaigns are Auto but according to my tests I need to first collect enough data from a Standard campaign and then I can use Autoboost. And yes, the pixel's CPA value should not be too high or else the CPC price would be increased too much, killing the profit.

So basically everything you said is correct. I have no idea why they keep recommending Auto for every thing from beginning. It's not gonna work.

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Tested it, The only difference is that with CPA ROI I can pass conversion data to a pixel I generate.

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