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Why offers got paused out? (14)

08-25-2018 05:22 AM #1 r4raaj (Member)
Why offers got paused out?

Hi Everyone,

I Started my first campaign around end of April 2018. Since then I am running only adult dating + banners campaigns + 2 Affiliate networks + 2 Traffic Networks.

Status: From July onwards, I have started getting good results and some of the offers got green also. Overall I am in no profit and no loss state.

Problem: When my offer gets matured and I go for scaling (this is just my assumption) then suddenly I got message from my Affiliate Network Manager that they are going to pause my offer. This has happened many times from both Affiliate Networks Managers.

Reason: When I asked them, they says bad quality of traffic.

Messages Received

July 24:
Unfortunately your payout on offer1.geo1 WAP will be lowered to $0.9 due to low lead quality man. Sorry for the news

Aug 16:
Unfortunately you got paused on Offer2 - geo1 SOI MOBILE I just got confirmed. New payout will be $0.

Aug 24
He man, xxxx here!Unfortunately I heard some disturbing news after the payout bump you got on Wednesday. Apparently the quality dropped from then so asking what happened? Please be clear otherwise we need to pause I'm afraid.

unfortunately we have to pause your traffic. So can you please cut off traffic asap from offer3 and offer4. Otherwise we have to

Other Affiliate Network:
31 July:
Hi unfortunately, we need to pause you on
12345 [MOB] Offer5/Geo2 SOIpause will become effective @ 02.08.2018

13 Aug
Hi!
unfortunately, but we need to pause you on 12345 [MOB] Offer6 /Geo1 SOI due to advertisers request.
pause will be valid on 15.08. 17:00 GMT+3

21 Aug:
heyanother pauseoffer (12345) [MOB] Offer7 /SE SOI pause will become effective on 23/08/2018

I see that you are getting paused on a lot of advertiser due to poor quality so, if there will be no improvement, I don't think this cooperation will work out

21 Aug:
HiI need to pause you on 1234 [MOB] Offer8 /Geo1 SOIpause will be valid on 22.08, 17:00 GMT+3

Good News: I have STM forum family with me from where I can get good suggestions to make my way

Please help

08-25-2018 06:18 AM #2 jabong82 (Member)

Pauses happen, that's just kind of how things go.

Sometimes there's nothing you can do about it.

Obviously a lot has to do with what creatives you're using, where you're running your campaigns, what format, and also what geo etc.

Also generally when you're scaling, introducing new spots also means different levels of quality in terms of traffic (different sites, different quality).

Also different advertisers have different tolerances when it comes to lead quality. Some advertisers I'll get paused after a few days, while others I don't hear from for months.

It's just all part of the game.

08-25-2018 06:38 AM #3 stickupkid (Senior Moderator)

My guess, but I could be wrong, is the quality of traffic is very poor. So either launch DOI or CPA offers and take less ROI for granted, or optimize quality of traffic but ditching some poor ones.


Sent from my iPhone using STM Forums mobile app

08-25-2018 08:51 AM #4 r4raaj (Member)

Quote Originally Posted by jabong82 View Post
Pauses happen, that's just kind of how things go.

Sometimes there's nothing you can do about it.

Obviously a lot has to do with what creatives you're using, where you're running your campaigns, what format, and also what geo etc.

Also generally when you're scaling, introducing new spots also means different levels of quality in terms of traffic (different sites, different quality).

Also different advertisers have different tolerances when it comes to lead quality. Some advertisers I'll get paused after a few days, while others I don't hear from for months.

It's just all part of the game.
Hi Jabong,

Thanks for sharing your experience. Above lines gave me lot of hopes and motivation

I was just worried about below line sent by AM:
"I see that you are getting paused on a lot of advertiser due to poor quality so, if there will be no improvement, I don't think this cooperation will work out"

08-25-2018 08:54 AM #5 r4raaj (Member)

Quote Originally Posted by stickupkid View Post
My guess, but I could be wrong, is the quality of traffic is very poor. So either launch DOI or CPA offers and take less ROI for granted, or optimize quality of traffic but ditching some poor ones.
Sent from my iPhone using STM Forums mobile app
Hi Stickupkid,

Thanks for putting up your point of view. Can you please help me to suggest if I can somehow figure out quality of the traffic I am using.

08-25-2018 12:28 PM #6 curious george (Member)

are you using subids to let the affiliate networks know that your traffic is coming from two different traffic sources? it might be as simple as knowing that one traffic source is poor quality and the other is not

same if you are using a bunch of different landing pages, there might be something on some of your landers that are causing the poor quality

best to pass as much information through as possible so that you are giving them something to go on and then ask the affiliate networks for as much info as possible about where the poor quality is coming from

08-25-2018 02:15 PM #7 r4raaj (Member)

Quote Originally Posted by curious george View Post
are you using subids to let the affiliate networks know that your traffic is coming from two different traffic sources? it might be as simple as knowing that one traffic source is poor quality and the other is not

same if you are using a bunch of different landing pages, there might be something on some of your landers that are causing the poor quality

best to pass as much information through as possible so that you are giving them something to go on and then ask the affiliate networks for as much info as possible about where the poor quality is coming from
Hi Curious,

Sorry, I am unable to understand your question

In my case I am getting positive results....if I am spending 10 dollars then I am getting 12 dollars. In that case I don't think traffic quality should be poor. Again this is just my assumption.

08-25-2018 02:46 PM #8 twinaxe (Senior Moderator)

The money you make does not necessarily say that your traffic quality is good.
That only means that you make money from the campaigns.
You can pass info like campaign ID or trafficsource in s3 or s4 parameters for example, then the CPA network can tell you if all of your traffic is low quality or only part of it.

08-25-2018 03:38 PM #9 curious george (Member)

Quote Originally Posted by rajivwalia View Post
Hi Curious,

Sorry, I am unable to understand your question

In my case I am getting positive results....if I am spending 10 dollars then I am getting 12 dollars. In that case I don't think traffic quality should be poor. Again this is just my assumption.
Some of those leads need to turn in to sales for the advertiser though. If not enough of your leads turn in to sales for the advertiser that's what they mean by poor quality.

So lets say they need 1 in 40 of your leads to turn in to a sale, what might be happening in your case is that only 1 in 60 of your leads from traffic source 1 leads to a sale but 1 in 30 of your leads from traffic source 2 leads to a sale. If they had this information they could just ask you to pause traffic source 1 instead of pausing everything.

This applies to anything not just traffic sources, it could be landing pages, devices, geos or whatever.

08-25-2018 05:36 PM #10 r4raaj (Member)

Quote Originally Posted by twinaxe View Post
The money you make does not necessarily say that your traffic quality is good.
That only means that you make money from the campaigns.
You can pass info like campaign ID or trafficsource in s3 or s4 parameters for example, then the CPA network can tell you if all of your traffic is low quality or only part of it.
Thanks bro

With each offer, I am already using campaign ID (in Voluum). Please suggest where I should see the traffic quality.

08-25-2018 05:38 PM #11 r4raaj (Member)

Quote Originally Posted by curious george View Post
Some of those leads need to turn in to sales for the advertiser though. If not enough of your leads turn in to sales for the advertiser that's what they mean by poor quality.

So lets say they need 1 in 40 of your leads to turn in to a sale, what might be happening in your case is that only 1 in 60 of your leads from traffic source 1 leads to a sale but 1 in 30 of your leads from traffic source 2 leads to a sale. If they had this information they could just ask you to pause traffic source 1 instead of pausing everything.

This applies to anything not just traffic sources, it could be landing pages, devices, geos or whatever.
Now I understand, thanks for the detailed explanation

08-25-2018 05:43 PM #12 chhikara (Member)

You have to ask your account manager about lead quality he can ask and let you know. I suggest to go with DOI offers. I am doing dating as well. Lets connect on skype - chhikara08

08-25-2018 09:24 PM #13 matuloo (Legendary Moderator)

Lead quality is a bitch, especially in adult dating ...

I've written a tutorial on this, listing the most effective ways of increasing the quality ... https://stmforum.com/forum/showthrea...guide-for-2017

During the years, I found out that some networks are more picky when it comes to quality, they probably want to take higher margins so they need very high quality, the solution was to switch a few networks and find the better ones.
I also figured out that lead quality is of bigger problem in certain GEOs... again, by testing, I was able to figure out where it's easier to run.

Still, whatever you do, sometimes the quality just won't work out and you will lose the offer ... this has happened to me a lot of times already.

Passing subids (placement or creative IDs) to the networks can often help too, they can help you identify the funnels with the worst results, so you'd have to just cut those and keep on running.

It's also a GOOD idea to scale slowly as a new affiliate, give the leads time to mature, before sending more.

08-26-2018 02:09 AM #14 r4raaj (Member)

Quote Originally Posted by matuloo View Post
Lead quality is a bitch, especially in adult dating ...

I've written a tutorial on this, listing the most effective ways of increasing the quality ... https://stmforum.com/forum/showthrea...guide-for-2017

During the years, I found out that some networks are more picky when it comes to quality, they probably want to take higher margins so they need very high quality, the solution was to switch a few networks and find the better ones.
I also figured out that lead quality is of bigger problem in certain GEOs... again, by testing, I was able to figure out where it's easier to run.

Still, whatever you do, sometimes the quality just won't work out and you will lose the offer ... this has happened to me a lot of times already.

Passing subids (placement or creative IDs) to the networks can often help too, they can help you identify the funnels with the worst results, so you'd have to just cut those and keep on running.

It's also a GOOD idea to scale slowly as a new affiliate, give the leads time to mature, before sending more.
Thanks Matej

I will try to implement your last line in my campaigns

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