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Dating Follow Along with Goal - $100/day (30)

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I am starting this follow along so I can get help and recommendations from other experts.

traffic source - Trafficjunky
Geo - Uk
offer - dating
Banners - 4( All ripped)
Landing page - 2 (1 ripped 1 unique)
tracker - Binom

I know that everyone suggest not to use ripped banners but i started with ripped banners and if i can get some conversions then i will create my own banners.

Daily budget - $50

I am split testing direct linking as well.

so flow will be something like that:-

4 banners - direct/landing page (50/50) - lp1/lp2 (50%)

Lets see how it will go.

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Hey man,

Wish you all the best!

Regarding banners, what you can do is also to take ripped banners and mix some of yours, so you got a benchmark.

Anyway ripped should do the job for now, just make sure you test all kind of banners and angles, so you find the best match on which you can focus later down the line.

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thanks a lot,

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UK on TJ ... good luck

You've picked almost the most competitive GEO to be honest, UK is targeted a lot lately.

But anyways ... ripped banners are ok for the start, as Erik already mentioned. But it won't most likely get you to profit ... banners burn out pretty fast, so chances are you picked banners that already lost large part of their attractiveness. It's always a good idea to modify the banners at least a bit.

Same goes for the LPs, they don't burn out that fast, but it's always a good idea to make them at least a bit unique.

Not much to add here for now, let's see what the initial tests ends up like, share the data with us and we can move further.

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I have tried other Geo's like Sweden, I made the campaign profitable. But as traffic is very low so can't be scaled and banners also burnout even faster is low traffic GEO.

Can you please recommend Geo which have higher volume and low competition.

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I have increased the budget to $200 daily as I was not getting enough traffic.

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Sweden is a pretty good one, if you can find the right offers ... there is enough traffic for that country for sure, you just need to scale to different sources. Shouldn't be a problem to buy high $XXX worth of traffic in SWE, just by using the main sources. Other nordics are also good performers.

Nothing like this exist, just some are more cut throat than others ... EN speaking geos are usually the most exposed ones, since everyone speaks at least some english, which attracts the most affiliates.

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for me sweden was very unpredictable, one day 50-60% profit next day 50-60% negative. I started the change banners frequently then when i change it gives results then fade in 1 day. Also sweden dating offers have high payout and so need bigger budget as well.Normally i prefer $3-$4 payout but sweden offers have around $10 - $15 payout

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Yup, with low volume, there is no stability and I do agree that the higher payouts make it a bit more complicated too ... but pretty much all nordics are worth a shot for sure.

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So here I am with my first day results. As i was not getting enough traffic with $50 daily budget so I increased daily budget to $200. I have manually updated my cost as there was little difference between trafficjunky and Tracker. But after end of day ended up spending $104 and made 29 conversions. I am at negative 17% overall.



After digging I found that out of those 29 conversions, 19 came from direct linking and 10 from landing pages. And direct linking is profitable straight away. That is why I was testing direct link as offer page was looking good and asking 3-4 questions same like normal landers we create.



I was testing 4 banners and result shows that one banner completely flopped while rest 3 gave good results. Below you can see how banners performed.



As banners also connected to paths, so it is also required to dig further and I found that If I can remove the bad banner from direct linking path then it profit can be more.



And to know which landing page performed better, I digged further and found that 5 conversions came from each landing page so no much difference.



Now as you have seen my stats. Please recommend what should I do. One thing coming to my mind is pause the banner which is performing bad.

Other than that I am looking to create 3 unique banners similar to those 3 which are performing well but Will start them when these current banners will stop performing. I am really afraid of banners burnout so preparing in advance.

Looking for feedback from experts.

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Man thats not a bad start at all, are you just running the one offer? Recommended as top offer by your AM? For adult dating always helps to throw a few in the mix, another may do even better then this one.

Wow its been a while since I've seen that haha, although its still early days and your split was 50% DL and 25/25% to each lander?

Look for raw stats first run its good start, I'd actually leave the landers on for another day with direct linking - need to see if the trend of direct linking holds or if landers pick their game up, but cull the bad banners you see there and throw some more into the mix. Make some unique ones yourself too and throw them in, test test test - 4 banners is nothing :P

This campaign is off to a good start, albeit day one and stats can flip but I think if you insist this out and keep testing against these metrics you will find some profit

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I tried 2 offers, but i created 2 separate campaigns with same 4 banners, and paths and spent $100 and that offer also gave the same results. I created different campaign because now I have less metrics to understand. I paused that campaign as I remember once vortex said its better to learn the mistakes from 1 campaign instead of doing the same mistakes in multiple campaigns.

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I would do a quick test to see if the results of your test would be confirmed when you isolate the profitable parts.

So pause the bad banner, go for directlinking only ... maybe you've hit a good funnel from the get go I expect the results to be worse after this, but if you still remain profitable, that would be a great sign

I'm quite surprised that you've seen better results through a direct link ... did you use offers with buil-in prelanders? That could explain it, or the LPs you tested are very poor.

Let me know how it went.

Cheers,
Matej.

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I thought the same way to give it a test with working banners and direct linking. But then I thought to give it one more day and I just paused the bad banner.

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2nd day Update


So Yesterday I just paused 1 bad performing banner and keep the campaign running. Here is result.



So there is no significant difference between direct linking and landing pages as it was yesterday. Now I feel Like this campaign can be profitable because I am very close to breakeven. After looking at landing pages both are in negative but very close to become profitable.



at this point there is not much difference I can see between IOS and Android, Banners.

After digging I found some combinations like banner 1, with IOS with lander 1 perform better etc. So today I am going to create some rules. 2nd thing I noticed is I get more conversions during night and I am going to use day parting and only run the campaigns during night.

I have one question. As this is 2nd day. so to make any decision do I need to consider only the result of 2nd day or last 2 days.

Made the required changes. Will update you guys tomorrow morning.

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Tbh I would just toss the direct linking already and start working on landing pages.

In the longrun you're gonna have to learn to make landing pages work if you want to succeed in adult, as probably 99% of offers will perform better with an LP.

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3rd Day Update

So I have good new as well as bad news. Good news is that yesterday i created some rules in my tracker and now today I am in green.
Spent $98 and made $105. Its very small profit still profit and creating rules was the thing i did very first time.

On top of that I made $12 from back button script I was using.



And I was still learning and optimizing.

But bad news came from account manager to stop the traffic due to lead quality.

Now I have to start with a new campaign but this is the end of this particular Follow Along. But lot many to come.

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Nah keep this follow along going mate its progressing well, reach out to other networks with same offer sometimes luck of the dice roll in terms of quality when you start on an offer or ask for more UK offers and plug them in. Quality issues are constant headaches for adult, using a lander can help pre-qualify some better quality traffic.

Like Jabong said begin to focus on the skillset of using landers, we were all shocked at the initial DL results for a reason haha, landers will always give you that competitive advantage as you get better with them. This is similar across all verticals.

You've done really well to progress like this in the UK market!

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Thanks maynzie, I have inserted another offer from same network. Tried but did not find same offer on other networks. I will share my stats tomorrow.

I have one question though. If we direct link a offer via tracker then advertiser or cpa network know from where traffic is coming or not

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Hey chhikara!

Congrats on a nice start. Seeing green in adult in the frst day is a really great case.

Yep, dating is the most hard vertical in terms on traffic quality I would say. But those who can adapt and keep the quality enough for the advertiser to convert those leads may get some exclusive deals like payouts, payment terms, etc.

What would I do and what I see from your stats - I would take banners 3 and 4 and test them with new offers. I would split test at least 2-3 similar offers at the same time and leave what converts best.
Sometimes offers with lower payouts convert better than with a higher one and DOI may convert better than SOI. Everything is a topic for a test.

What you should definitely check is where you traffic and leads came from, website ids.
Also what OS converted best.

You may find really intersting things this way because there may be some sites that just eat your budget and do not convert at all, or for example android converted better that ios, etc.

In theory you can hide your referrer from a network, it was possible in Voluum. I would ask Binom support, they are super responsive.

Good luck in your future campaigns.

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Hey, Binom has meta refresh feature, that will help you hide your referrer

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Yes, they will eventually see where you are sending traffic from, but it's not such a big issue, especially when starting out ... on top of that, with the help of spytools, they can still figure this out.

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Losing offers is part of the game unfortunately, though I'm surprised they've cut you of that soon. It's a bit to early for them to really see if the leads will convert to paid customers or not. Some advertisers are like this though, so the only thing you can do is to test more offers.

Using backbuttons can help, but in some cases it will affect the result of the "original" campaign, it's a good idea to run a split test to see whether you can keep the same CVR with the backbutoon too.

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I am surprised as well, not only they paused the offer for me within 3 days also my account manager sent me a file saying out of 120 leads you got 40 leads are duplicate and we will deduct them.

I just sent traffic from Trafficjunky and PH, How I got 40 duplicate leads out of 120. These are the things which makes me frustrate.

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This has happened to me before, it was 1 popular advertiser (I refuse to work with them again because of their BS). Same situation, I was running on large tube sites like Pornhub, Redtube etc.

However they brought it to me after I had sent like 1,000 leads and they said 250 were fraud, and basically the Affiliate Network I was working with told them to F*** off. At the same time though I was running about $20k/mo at this network at the time, and had like a lifetime history of like $150k or somethin, so I think I had a little more pull than an average affiliate.

If you're a new affiliate to this network or have little history with them, you probably just have to take a loss.

I would also remember which advertiser it is since they likely run multiple offers on the network under different names, and you should just avoid them at all costs.

Something I've learned is that an important part of the game is finding offers/advertisers/networks that you fit well with. This sometimes means maybe running an offer that has a lower CVR or payout, but the advertiser is solid and willing to work with you long-term etc.

In the long-run you'll make more money because they don't screw you with constant pauses or shady bs like not paying etc.

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This is it :

Actually, please name them (the offer owner or name of the offer), no reason to support companies like this.

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It's actually a pretty well-known Advertiser, so I would rather not publicly name them, since maybe my situation was unique.

I'm not sure maybe it was just some fluke in my situation, but I won't work with them again because they pulled this stunt on me. Obviously I don't run fraud traffic, but the fact that they sent over a report and wanted something like $800-1000 in leads refunded was BS. This has never happened to me before ever.

I would understand if maybe I was running on some unknown site, or even 1 site that perhaps some fluke fraud leads would come through. But at the time I was running on 4 sites, and they claimed the fraud was across these 4 sub-Ids. But these sites were Pornhub, Redtube, Youporn and Xhamster lol

So the fact that all the sites were legit, and it was across all 4 of them, leads me to think they just didn't want to pay the leads.

Also when they send over a "fraud report", like WTF am I supposed to do with that? I have no idea who signed up for this offer lol

But again I didn't lose any money because the affiliate network covered me, but I won't work with this advertiser again for sure. Their offers are "just ok" anyway, so no real loss on my end.

Sorry I'm derailing this follow-along lol

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Makes sense, but you can always send me a PM

And Im glad that your aff network covered you, that's what the good ones should do!

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please send me pm as well with name of advertiser, yes they have multiple offers. And I am not covered by my network so i lost.

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I sent you a PM.

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