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IOS traffic on dating - extremely low CR (14)

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Hi there!

It's not a secret that IOS performs better than Android for Advertisers due to higher LTV, etc.
But do you guys have any issue with conversion ratio on IOS or is it just me?

I'm currently running few adult dating campaigns (in DEU, NLD, and USA) on banner traffic and all of them are Android only, because it works 2x-3x better than IOS in terms of CR.

Moreover, I've already split-tested direct link Vs landing pages as well as running both HTTPS and HTTP funnels on IOS but I didn't see much improvement in performance after all. So, I just can't understand how is it possible to monetize adult IOS traffic with such a low performance.

Maybe some of you have another experience here or you know some tips and tricks how to increase CR in this case. So, I would appreciate hearing your thoughts on this.

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For me I've found the difference really to vary from offer to offer. Some offers just convert better on iOS, and some don't.

I don't really think there's much you can do about it.

Also it has been my experience running Android only you'll run into lead quality problems (just my experience) as Android is used on a lot of cheap phones (poorer user base) as opposed to iOS which is run on iphones.

Just my experience though.

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Might be also BOTs that pretend to be iOS ... Normally, iOS users indeed do have higher LTV, it's like jabong82 said ... android is on a ton of cheap phones and that defines the buying power of the user base in a way.

Time to test different funnels for iOS, in case the traffic is legit, there should be a better offer for it out there.

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Since a long time we said that the Android works better on SOI offers than IOS, however IOS makes more sales with a better lead / sales ratio.

I recommend to not cut IOS traffic on the lead campaigns because the advertiser can cut you faster. For a dating advertiser for example, it can be a bad signal and they can cut the SubID for this reason.

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I have seen the similar pattern, All the dating offers I have promoted so far Android perform better. So better to find profitable or even breakeven combination of banners and landers and send IOS traffic to that and not cut it as it will be good for you as well as advertiser

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Yup, we even had a thread here on STM where some affiliate reported problems with getting paid, due to the fact that all of their traffic was Android only ... thought there is nothing fundamentally wrong with it, especially not in a world of advanced targeting ... some advertisers see it as a red flag.

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Thank you all for your replies!
So, I decided to bring back to life my IOS campaigns and test new offers and funnels here. Maybe it will help at least to get it close to breakeven.

By the way, do you guys always use separate funnels (banner/LP/Offer) for IOS/Android in your campaigns or it depends on case to case basis?
As for me I run all campaigns with the same funnel for both IOS and Android and maybe that was my main mistake.

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For adult dating camps, I do not split it too often. I start with a mix, then analyze the results and only do that in case the results are very different for particular Operating systems.

When running specific mobile stuff that requires specific OS or PIN submits ... that would be a different story.

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I used to separate by OS, but I don't any more.

Obviously the two biggest are iOS and Android, but running campaigns Android only usually gets you booted (at least in my experience) so what's the point?

Also generally if you can get profitable on iOS, then Android will be profitable too (again in my experience).

So these days I don't separate the two any more and just run broad.

It's likely if you can't get profitable, there is probably something wrong with your funnel and not the OS (ie crappy LP, too expensive traffic, crappy offer etc)

This is for adult dating though, I can't comment on pin submits etc.

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It could pay off to use seperate funnels for iOS and Android yes. Think about style/design on landers and pointers which are common for iOS or Android users (logo's and other recognizable things for certain browsers/platforms).

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Yup, this worked pretty well for me with PIN submit offers ... but from some reason, in dating the effect was pretty much non-existent so these days I'm doing it mostly like jabong, mixing it all together

Still could be worth a test, maybe not starting separate campaigns directly, but using rules in trackers to send clicks to OS optimized LPs for example.

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Right, I was thinking to add new rules in tracker and test different LPs per OS as well as I want to test more offers and compare their performance on IOS traffic.

By the way, if you don't mind, I'd like to ask how do you guys usually split test dating offers in your campaigns when you have few offers with several offer's pages?

Do you mix offer's pages all together in one campaign (in tracker) or maybe you separate campaigns per offer in your traffic source (it will probably lead to additional competition between your campaigns)?

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I keep all the offer variations in one campaign, basically treating every variations as a standalone offer.

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We have had some success creating different banners for each operating system. Sometimes different things will lead to a conversion.

I would try to optimize the campaign separately while optimizing for each OS (LP>Offer) I’ve seen some offers have good CR on one OS and not the other.

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