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Would this "men's dating" lander be compliant? (17)

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Hey guys, quick question I suppose. A client in the men's dating informarketing space hired me to get them leads from facebook. (I would personally not choose this method, but hey, it's what they want).

They supplied this lander: http://datingskillsreview.net/sf/7f6...40526644716226

Anyone know if this would be compliant?

I'd rather not get strikes on my account etc by submitting something that gets struck down.

Thank you

- Matt

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It's not that aggressive and there are not many words included which indicate any shady stuff. The domain I wouldn't use honestly, and maybe "meeting women" would trigger FB to check out your page manually. At last, maybe, the title is a bit clickbait-ish. I wouldn't say it's a no-go, but I wouldn't say you come off clean with this.

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Is your client approved to advertise dating on Facebook?

If not, it's default non-compliant as far as I know...

https://www.facebook.com/policies/ad...content/dating

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They're definitely not approved. Though when I look at that facebook link, it seems to refer more to literal dating, like plentyoffish / tinder / onlinedating style stuff, rather than "get more confidence so that you can attract women". I guess the better name for my niche is "success with women", though I've always just said dating. Think I should maybe apply? Thank you

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Ok interesting. We'd discussed changing the domain to "mensconfidencereview" so that's prob something we'll now move forward with. And yes I'll definitely remove "meeting women" - very good point about the "auto check", had not considered that. Thank you

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Well, when you try to get a "lenient judging" from FB, you are probably really pushing your luck these days, haha.

I think the most you can hope for is to be under the radar, but I have big doubts you can consider it compliant. The feedback for it won't be amazing from the users either, because it is definitely one of those verticals filled by scam offers, so yeah...

In other words, you won't be white hat, unfortunately. You should expect bans to happen, just a question of when.

In terms of getting approved, I don't have experience with it so can't really help.

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Generally pick- up related stuff can get approved if its not explicit and framed as a social intelligence, advice etc..
But the lander itself looks pretty tacky and reminds me a lot of the "questions" prelander which could be an issue when it comes to review.

But best thing to do tbh, is to submit it to review and see what they say. It says 30 days, but i've gotten dating/crypto whitelisted and it was always within a week.

PM if need some pointers etc

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Another option might be to launch the campaign on another account, to keep your main account out of misery if FB strikes on you. Ofcourse it's not a guarantee if you launch it afterwards on your main account it won't be banned, but at least you test first on an alternative account and see what happens. In general I think if your ad is not agressive, you host on a subtle domain and perhaps change some wordings you are good to go.

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Agree with this, it looks like a standard dating lander, and the reviewer will most likely take it for that too... I wouldn't push it without getting dating approved first.

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Why would a reviewer check this page? Instant approval is just a bot doing the job, and if you don't trigger the bot to send a warning for manual review, it's quite easy to launch GH/BH kinda landers.

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I think he means in the long run. Yes you get it approved, but in the long run when eventually should go into manual review, might have issues

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Obviously, but it's a bit naief to think running dating/infomarketing without any trouble is allowed right? Unless the whitelisting ofcourse.

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Yup, exactly my thinking ... this thing can't pass a manual review, so it would be naive to think it can fly for a longer period of time, so I would push for the whitelist approval first.

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Very good info here guys, thank you. I'm hearing a lot of suggestions for getting whitelist approval. I'm going to take all the recommendations for giving the page a super soft "social intelligence" angle, clean it up to make it professional looking, then apply for whitelist. Thanks

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Spot on.

Also, I’d say don’t even bother with dating approval requests if you have a lot of accounts. Cloaker on a good https wordpress site can get you far.

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That seems good advice also.

Could anyone link to a stm post about:

a) getting multiple accounts (seems basic, but I'm thinking there could be some subtleties here to avoid detection / getting banned).
b) cloaking (what is it, why do it, how to do it)

Thank you!

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In reality , what do you think how big of a budget they have? And how much they want to spend in total.

If they are planning to spend 100k in next month, then multiple accounts way will be a lot of work scaling.
And there really is no "method" for this. Things to keep in mind is that they need to look like real accounts(aged, daily activity, use residential IPs, unique fingerprints preferably, differect cards etc etc etc ) .So basically will take you month minimum to get it working. Or get accounts from real people- though there are things to keep in mind also. Or buy ready made ad accounts.

So if their budget is very large , I would go down the route of getting it whitelisted, simply because it will be such a headache to scale if all you are getting in return is a retainer or hourly fee.

So question is - hows your deal structured? Whats the cap on amount of leads they want monthly or can handle?

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