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Loophole on FB Ad Approval? (4)

12-05-2011 12:45 AM #1 krueger (Member)
Loophole on FB Ad Approval?

Wanted to share a weird pattern on the facebook ad approval process, to see if anyone is getting the same thing.

I'm setting up my campaigns this way: For every image that I think or that I know it will yield a good CTR (generally risky), I upload 4~5 more in the same campaign that are somewhat related but are 100% sure to be approved. I vary between 3 and 4 copies of the same ad, and change the bids of almost every ad by some pennies, so that I'm sure it looks random and non-automated (which it is).

The thing is, the last batch of ads that I submitted, facebook disapproved 1 copy of each image, but let the remaining 2~3 (which are exactly the same ad) got through... So far so good, I managed to get all my risky images approved.

Next batch I used the same technique, but then something totally differentent happened: The first half of the images got approved (and that included the risky ads yay!), but the second half got all disapproved (and it contained really safe images that were approved several times and were similar to the ones from the same campaign that actualy got approved).

This behavior doesn't seem to be 100% human, because it makes no sense at all to me... I'll test this more out before drawing any conclusions, but I'm already posting here to see if anybody saw something similar.

12-05-2011 03:04 AM #2 vidivo (Member)

It really depends on the person that reviews it. Sometimes all my ads get approved, some none.

12-05-2011 09:25 AM #3 krueger (Member)

Quote Originally Posted by vidivo View Post
It really depends on the person that reviews it. Sometimes all my ads get approved, some none.
Yeah that I know... What I'm trying to emphasize here is that the approval process seemed kind of automated to me.

12-05-2011 12:05 PM #4 polarbacon (Moderator)

Quote Originally Posted by krueger View Post
Yeah that I know... What I'm trying to emphasize here is that the approval process seemed kind of automated to me.
It is somewhat automated.....but still most of it is done by humans.....

If you ad matches a similar ad on the platform that is a "ok" ad.....you will often see those get approved very quick....like minutes sometimes....

But its really impossible to pattern this out.....cuz ads can get poor quality scores then flagged....thus removing any easy type approval.....

I had a image that was fine for months saw wicked fast approvals (like 5 min or less sometimes) whenever I used that image....but recently I can't get that image approved no matter what I do....or what ever tricks I try to pull to get it to run....

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