Home > Paid Traffic Sources > Native

MGID Bidding Strategies (3)

08-19-2018 12:12 PM #1 p rand (Member)
MGID Bidding Strategies

Hello.

I have a few questions regarding bidding strategies that affiliates are using on MGID.

1. Do you start your bids high or low relative to the average click prices and why?

2. Do you use the boost function to bid more for certain ads? I think that this would be best to try to equalize traffic to all your ads, in order to gather more accurate data.

3. Do you use the selective bidding on individual widgets? I would be inclined to use this to throttle traffic to placements that are getting heavy traffic, do not meet the criteria to be cut, but are not converting yet.

4. When widgets contain many different sub ids, how do you decide whether to stop traffic to the whole widget or just to individual sub ids? My thinking here was that a bad widget is bad across the board...of course this changed when I got a conversion from one of these before I had the chance to cut traffic.

Thank you for taking the time to read and answer!

08-19-2018 09:30 PM #2 daanja (Member)

1 - Depends on your budget - if you have deep pockets, bid high in order to discover blacklists faster but prepare for heavy losses in the beginning. If you're on a budget, bid low and build your blacklist slower but safer, and gradually increase bids once you feel safer

2 - No, I use it as reference for potential exposure and nothing else. I bid only what performance justifies in terms of EPCs

3 - Yes, absolutely. bidding lower on widgets that perform on low ROI will allow you to continue purchasing traffic on bids lower than your campaign bids. Bidding higher on placements with high ROI will allow you to increase exposure on these specific placements without changing your overall campaign bids.

4 - Treat each sub widget as an individual widget. Most of the times MGID will rebroker traffic from another traffic source which will represent the "master widget" and the sub widgets as "actual widget" of that rebrokered traffic source. So you can never know each sub widget ID's performance unless you test it.

08-19-2018 11:57 PM #3 p rand (Member)

Quote Originally Posted by daanja View Post
4 - Treat each sub widget as an individual widget. Most of the times MGID will rebroker traffic from another traffic source which will represent the "master widget" and the sub widgets as "actual widget" of that rebrokered traffic source. So you can never know each sub widget ID's performance unless you test it.
Interesting! I had no idea. That explains a lot.

Home > Paid Traffic Sources > Native