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Ads Approved! But Now You've Got "Poor Ad Experience" (13)

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We've noticed that creating multiple variations of AD 1 will help you last longer, in terms of getting "PAE'D" (Hit W/ Poor Ad Experience). It's somewhat helping, but this seems to be getting more & more common versus traditional bans.

Technically FB is figuring out--the more "PAE'Ds" we hand out, versus "Red Boxes"--the less fake account creations we have to deal with?

Poor Ad Experience is just as brutal as bans--pricing/CTR's get jacked instantly. At least with Red Boxes--she dumps you, and you know to move on to the next.

In short, has anyone been actively trying to find alternatives/solutions in avoiding PAE.

(...Yes, we know we should strive to provide a better experience for the FB user with ad copy, less click-bait, & more congruency.....BUT....you smart folks know CTR is king...and not being able to use 'strategic' copy sucks )

Cheers!

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I would suggest to duplicate the campaign and see if the same is happening if FB exposes it to a brand new pool of potentials. I think it's also/often based on people getting tired of your ad, so you exhausted the part of an audience (even though you didnt exhaust the whole audience yet). Don't forget competitors might run the same or similar stuff on the same audience.

I run like 50-100 same ads/targeting only image different, and only 2 of them have a poor ad experience, so I highly doubt the text has that much influence on the bad experience. It's guessing I know...

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"I run like 50-100 same ads/targeting only image different.."

Are you saying you have 50-100 images with same ad copy? Confused.

-Also I don't think it could be ad fatigue as this is a generic nutra (diet/skin/muscle). Just randomized high CTR images that have proven themselves on other platforms. Audience size is 30 million+ . This camp converts nicely with no high targeting. My guess is their in-browser is measuring bounce rates now on landers--and if "user" leaves after average "x" amount of time--they mark it. Shark tank landers, CNN pages, Free Giveaways, Etc....

All speculation though. Just thought i'd bring up the subject and get other heads in here possibly get somewhere with alternative solutions. I can see this being a big problem for certain guys near future. Google I think tried this once a while back=pushing out spammers with high CPC's versus banning them.

Not saying the copy has influence on experience. More so the click-bait or majority of users getting pissed with Sharktank, CNN, People, etc. High drop off rate=bad experience=Poor Ad Experience.

Will definitely try more duplications! as it kind of resets the initial #'s--but sooner or later it comes in a circle .

Thanks for the feedback!!!

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"I run like 50-100 same ads/targeting only image different.."

Are you saying you have 50-100 images with same ad copy? Confused. That's correct, only images are different. Ofcourse I don't run them from one account.

"My guess is their in-browser is measuring bounce rates now on landers--and if "user" leaves after average "x" amount of time--they mark it. Shark tank landers, CNN pages, Free Giveaways, Etc...."

That's an option too, but at the end it's just saturation of the funnel I guess, ads+landers indeed or one of them.

In general it's very interesting to check what causes the Poor Ad Experience. Refreshing ads and landers is needed more than ever before I guess. Rippin proven landers won't do the trick anymore.

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Thats actually pretty interesting. If they arent doing it at the moment, it would make sense for them to do it. Ofcourse the easiest solution is to make it load slower. Something like checking your browser etc etc notifications.

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Sweet idea. But the thing with slowing your browser (enough to offset FB's monitoring)--i couldn't imagine how drastically your LP performance would get hit. Enough to put you in the red i'm sure. Anyways at the end of the day....there are more affiliates then there are FB guys. Hopefully this rising problem gets hit with some beautiful magic affiliate fuckery lol. Just kiddin..

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Hi OP, having the same issues and it is def a problem. I am duplicating ad sets for the time being however the same problem crops up after 2 days of running the fresh adsets, thus not a sustainable solution. Have you come up with a work around? Running nutra as well if that helps.

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Theres the main concern man, effecting nutra campaigns way more then any other vertical and now effecting more campaigns then before, also querying work arounds but so far keeping content super fresh is only way to temporarily solve

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Great to see "ripping pages and launch them" getting punished big time now. Time for some creativity yeah!

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Thanks Maynzie, will do some testing on keeping things unique and fresh - hopefully it alleviates the problem. FB keeps making things harder and harder....it does get depressing but those ROIs makes it worthwhile

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Safe pages are the issue not money pages thus it isnt about ripping pages and launching them. There is more to it than just jacking LPs

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Yeah. Majority of working nutra camps on fb--are likely cloaked. So 'money' pages technically shouldn't be the issue. We're finding that creating a crap ton of variations/ad sets helps lengthen the life of an ad before it gets "poor ad experience".

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How many adsets in the same account would you run? You simply duplicate the existing adset and run many lower budgets or you submit multiple different adsets?

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