Physical Product Landing Pages (5)
I am in the process of creating landing pages for physical products. Can anyone help me with some examples of high converting physical product landing pages.
Have you noticed the launch of adplexity ecommerce? There will be tons of great converting landers, product pages and stores ... get it while its hot 
https://stmforum.com/forum/showthrea...blic!-48H-LEFT
The best converting product pages will probably NOT be the standard product page on a
Do look into "standalone product funnels" (if you do a search on "Ecom Evolved" you'll find my summary of a portion of the book, where this type of funnel is explained). These are similar to sales pages for digital products (think clickbank). When created correctly, they can convert markedly better than the typical product page in the storefront.
This is mainly because of 3 reasons.
1)There is more information and pre-selling in a salesletter instead of a short product description.
Do lookup my book summary on "Ecom Evolved" - I've included an image of the design of a standalone product sales page.
2)The sales page only contains a buy button and no other outward links. The only options the customer has are buy, bookmark, or leave. Whereas the typical product storefront may contain links to other parts of the store (to distract the customer).
3)When you have a standalone sales page it would be easier to implement custom upsell/downsell paths into the funnel. The book summary mentioned above also goes into detail on upsells and downsells.
FunnelBuildr is what the author uses to create those pages (product page and upsell and downsell pages, linking them together into paths). It's similar to clickfunnels - offers a drag-and-drop interface for you to create pages.
Hope that helps!
Amy
Sent from my SM-G930W8 using STM Forums mobile app
Forgot to mention one thing: You would probably only want to make standalone funnels for your best-selling products that are giving the highest ROI, and send paid traffic to those. This way you get the best ROI on the initial sale. Then you can push other products to your customer base from the backend, e.g. send them to the homepage or product pages in your storefront via email.
Amy
Sent from my SM-G930W8 using STM Forums mobile app
Go studying affiliate ecommerce offers. These guys are geniuses in building high converting funnels to sell overpriced items.
Understand the phycology of how they structure them and build your accordingly!
Tip: talk to affiliate networks AMs to understand which affiliate ecomm offers are hot and driving a lot of conversions, so you know which funnels are really working and which are just "listed among offers but not making money to anyone"
Home > Paid Traffic Sources > eCommerce