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Amp.ai (4)


08-11-2018 12:56 PM #1 skrudill (Member)
Amp.ai

https://scaledinference.com/

Just saw this in an ad on Quora. Never heard of it, but it looks cool, any tested it? Worth giving a shot?


08-11-2018 01:29 PM #2 zeno (Administrator)

Looks interest, the pricing certainly locks out a lot of use cases though.

If I am reading correctly, at tier 2 with say 50k optimised sessions (effectively 50k page views), the cost would be about 50x24 = $1200?

Not sure this would be worth paying for unless you're running very high value traffic, where each visitor/session optimisation has a high absolute value.

E.g. at $1200 / 50k you're paying $0.024 per visitor. Assuming a 10% improvement in EPV on the page, you'd need the average user pre-optimisation EPV to be at least $0.24 to break even.

This is doable on FB, Adwords etc. for sure, but is it going to be enough of an improvement over basic split-testing, MVT etc. to justify paying several cents for every single visitor? Automating it is great, but if your tracker e.g. Voluum, FunnelFlux etc. can do automatic optimisation, can implement MVT and so on, one has to consider if it's worth developing for this knowing it has a high cost overhead (that thankfully exponentially decreases with scale).

If you have the time/developers I would for sure test the free version though, and have it do MVT or A/B testing decisions. Would be interested to see the results!


08-11-2018 01:47 PM #3 skrudill (Member)

Thanks for the input. Will kick it over to dev as you suggest.


08-11-2018 08:41 PM #4 thedudeabides (Moderator)

Pretty vague on what it does exactly, aside from A/B testing with AI? They don't list the major companies they helped in their case study panel, actual testimonials don't reference any numbers, and the pricing structure is confusing as hell. For a company that specializes in CRO that's a bid odd. On the other hand looks like they literally just launched to the public today.

Sentient.ai is another one, but they specialize in multi-variate testing and use genetic algorithims to "hill climb" faster. Big company that's been around for a decade with a lot of funding.

Plans start at $3k/month for 300-500k visitors if I recall correctly, with a year commitment.

But if you've never done MVT, then start there first. Funnelflux and Binom include it as part of their tracking platforms.


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