[advice] Adding tracking and postback to my own offer (10)
Hey everyone,
Can anyone assist in guiding me to a programmer or someone in the field who could help with adding all the tracking details to a desktop/mobile sweepstakes offer that I have.
Thanks in advance
Originally Posted by shacall
the postback is actually a very simple "function", you only need two 2 things for it to work ...
- to be able to grab the clickID from the url
- to launch the postback url from the confirmation page (so when the conversion is finished) and add the clickID that you grabbed in the first step to it
This is something that any coding beginner must be able to do ... who did setup the product for you, I'm sure there was some coding involved, I'm sure the same person will be able to do this.
Matej.
Originally Posted by matuloo
1. Ability to place a landing page javascript on your site
The landing page javascript will be what grabs the clickID and also the sourceID. The sourceID is what identifies which cpa network to attribute the leads to.
2. Ability to place a conversion javascript on your thank-you page that can intelligently fire 3rd party pixels and/or postbacks. This is super important and will explain more later.
The conversion javascript, will use both the clickid and sourceid to load the correct pixel into the page or fire a S2S postback on the backend.
One mistake many advertisers make is to load up the thank-you page with pixels from all the networks and partners they work with. Big mistake, never do that unless you like giving away free money. Let me
1. So let's say you work with 2 networks.
2. An affiliate from network 1 sent visitor A to your offer yesterday but they didn't convert
3. Today an affiliate from network 2 sends visitor A to the offer again. This time the conversion happens.
4. If you have both network pixels on your thank-you page, both networks will get conversions triggered and you are now on the hook for 2x the lead cost.
With a tracker with intelligent conversion attribution, only network 2 will get their pixels and postbacks loaded to receive credit for the conversion via last click attribution.
Now with your tracking in place, you get all the benefits of a tracker to analyze and optimize performance.
Here's one example:
Track network performance by epl so you can manage your cap allocation more intelligently. Splitting your cap 50/50 between two networks, makes no sense if the epl (earnings per lead) from network 1 is 3x higher than network 2. Network 1 should get the majority of the lead cap.
1000 Leads a day budget. You pay networks $1 per lead
Network 1 epl $4.5
Network 2 epl $1.5
With a 50/50 lead cap split your 1000 lead budget generates (4.5*500)+($1.5*500)= $3000 a day
By knowing your numbers you might do an 80/20 split since you might still want to not
With a 50/50 lead cap split your 1000 lead budget generates (4.5*800)+($1.5*200)= $3900 a day for an automatic 30% boost in rev
Or just cut network 2 to make $4500 a day for a 50% revenue boost
Want to optimize even more? You can drill down to optimize by publisher id, and further by publisher source id.
So you cut out network 2, now your reports show that in network 1, you have the following break down with the assumptions all pubs are hitting caps with ability to drive more traffic. Ignore the fact that the math doesn't work out to the $4.50 network epl mentioned above
Pub 1 400 leads at $2.00 epl =$800 daily rev for you
Pub 2 200 leads at $5.00 epl = $1000 daily rev for you
Pub 3 100 leads at $4.00 epl = $400 daily rev for you
Pub 4-50 300 leads at avg $4.5 epl = $1350 daily rev for you
40% of your lead cap is taken up by Pub 1, but by allocation more of it to Pub 2 with the higher quality traffic, you end up optimizing revenue even further. It gets more interesting if you are able to analyze the source ids from each publisher.
Now, you are able to see that the reason Pub 1 has such a low epl is that source abc isn't really performing as well as source def. You communicate to them via their aff manager to turn off or reduce traffic from source abc. This simple tweak and Pub 1 is now at $5.50 epl. You just went from $800 a day to $2200 daily from pub 1, time to bump up their payouts, because you are now able to accept 3000 leads a day and you want to reward your pubs and the network for the quality leads. Plus now you have the best paying offer and can attract more pubs which you can further optimize for even better performance.
Disclaimer: All of this takes active management and work, and it helps if you have a responsive network that can close the feedback loop between you and their publishers.
Thanks to both of you,
and we're looking to keep this offer private and run it ourselves, solely, but thanks for the in-depth advice Mr Baffoe! Much appreciated.
Also if anyone has any suggestions for a high risk payment processors (the offer isn't really that shady, everything is in the ToS in the landing page, but some could consider it a high risk still, due to the rebill that's listed there and some may not notice.
Originally Posted by shacall
Originally Posted by Mr Baffoe
It gets even easier when you use a tracker to do this as long as they have the following features
1. Ability to place a landing page javascript on your site
The landing page javascript will be what grabs the clickID and also the sourceID. The sourceID is what identifies which cpa network to attribute the leads to.
2. Ability to place a conversion javascript on your thank-you page that can intelligently fire 3rd party pixels and/or postbacks. This is super important and will explain more later.
The conversion javascript, will use both the clickid and sourceid to load the correct pixel into the page or fire a S2S postback on the backend.
One mistake many advertisers make is to load up the thank-you page with pixels from all the networks and partners they work with. Big mistake, never do that unless you like giving away free money. Let me
1. So let's say you work with 2 networks.
2. An affiliate from network 1 sent visitor A to your offer yesterday but they didn't convert
3. Today an affiliate from network 2 sends visitor A to the offer again. This time the conversion happens.
4. If you have both network pixels on your thank-you page, both networks will get conversions triggered and you are now on the hook for 2x the lead cost.
With a tracker with intelligent conversion attribution, only network 2 will get their pixels and postbacks loaded to receive credit for the conversion via last click attribution.
Now with your tracking in place, you get all the benefits of a tracker to analyze and optimize performance.
Here's one example:
Track network performance by epl so you can manage your cap allocation more intelligently. Splitting your cap 50/50 between two networks, makes no sense if the epl (earnings per lead) from network 1 is 3x higher than network 2. Network 1 should get the majority of the lead cap.
1000 Leads a day budget. You pay networks $1 per lead
Network 1 epl $4.5
Network 2 epl $1.5
With a 50/50 lead cap split your 1000 lead budget generates (4.5*500)+($1.5*500)= $3000 a day
By knowing your numbers you might do an 80/20 split since you might still want to not
With a 50/50 lead cap split your 1000 lead budget generates (4.5*800)+($1.5*200)= $3900 a day for an automatic 30% boost in rev
Or just cut network 2 to make $4500 a day for a 50% revenue boost
Want to optimize even more? You can drill down to optimize by publisher id, and further by publisher source id.
So you cut out network 2, now your reports show that in network 1, you have the following break down with the assumptions all pubs are hitting caps with ability to drive more traffic. Ignore the fact that the math doesn't work out to the $4.50 network epl mentioned above
Pub 1 400 leads at $2.00 epl =$800 daily rev for you
Pub 2 200 leads at $5.00 epl = $1000 daily rev for you
Pub 3 100 leads at $4.00 epl = $400 daily rev for you
Pub 4-50 300 leads at avg $4.5 epl = $1350 daily rev for you
40% of your lead cap is taken up by Pub 1, but by allocation more of it to Pub 2 with the higher quality traffic, you end up optimizing revenue even further. It gets more interesting if you are able to analyze the source ids from each publisher.
Now, you are able to see that the reason Pub 1 has such a low epl is that source abc isn't really performing as well as source def. You communicate to them via their aff manager to turn off or reduce traffic from source abc. This simple tweak and Pub 1 is now at $5.50 epl. You just went from $800 a day to $2200 daily from pub 1, time to bump up their payouts, because you are now able to accept 3000 leads a day and you want to reward your pubs and the network for the quality leads. Plus now you have the best paying offer and can attract more pubs which you can further optimize for even better performance.
Disclaimer: All of this takes active management and work, and it helps if you have a responsive network that can close the feedback loop between you and their publishers.
1. Ability to place a landing page javascript on your site
The landing page javascript will be what grabs the clickID and also the sourceID. The sourceID is what identifies which cpa network to attribute the leads to.
2. Ability to place a conversion javascript on your thank-you page that can intelligently fire 3rd party pixels and/or postbacks. This is super important and will explain more later.
The conversion javascript, will use both the clickid and sourceid to load the correct pixel into the page or fire a S2S postback on the backend.
One mistake many advertisers make is to load up the thank-you page with pixels from all the networks and partners they work with. Big mistake, never do that unless you like giving away free money. Let me
1. So let's say you work with 2 networks.
2. An affiliate from network 1 sent visitor A to your offer yesterday but they didn't convert
3. Today an affiliate from network 2 sends visitor A to the offer again. This time the conversion happens.
4. If you have both network pixels on your thank-you page, both networks will get conversions triggered and you are now on the hook for 2x the lead cost.
With a tracker with intelligent conversion attribution, only network 2 will get their pixels and postbacks loaded to receive credit for the conversion via last click attribution.
Now with your tracking in place, you get all the benefits of a tracker to analyze and optimize performance.
Here's one example:
Track network performance by epl so you can manage your cap allocation more intelligently. Splitting your cap 50/50 between two networks, makes no sense if the epl (earnings per lead) from network 1 is 3x higher than network 2. Network 1 should get the majority of the lead cap.
1000 Leads a day budget. You pay networks $1 per lead
Network 1 epl $4.5
Network 2 epl $1.5
With a 50/50 lead cap split your 1000 lead budget generates (4.5*500)+($1.5*500)= $3000 a day
By knowing your numbers you might do an 80/20 split since you might still want to not
With a 50/50 lead cap split your 1000 lead budget generates (4.5*800)+($1.5*200)= $3900 a day for an automatic 30% boost in rev
Or just cut network 2 to make $4500 a day for a 50% revenue boost
Want to optimize even more? You can drill down to optimize by publisher id, and further by publisher source id.
So you cut out network 2, now your reports show that in network 1, you have the following break down with the assumptions all pubs are hitting caps with ability to drive more traffic. Ignore the fact that the math doesn't work out to the $4.50 network epl mentioned above
Pub 1 400 leads at $2.00 epl =$800 daily rev for you
Pub 2 200 leads at $5.00 epl = $1000 daily rev for you
Pub 3 100 leads at $4.00 epl = $400 daily rev for you
Pub 4-50 300 leads at avg $4.5 epl = $1350 daily rev for you
40% of your lead cap is taken up by Pub 1, but by allocation more of it to Pub 2 with the higher quality traffic, you end up optimizing revenue even further. It gets more interesting if you are able to analyze the source ids from each publisher.
Now, you are able to see that the reason Pub 1 has such a low epl is that source abc isn't really performing as well as source def. You communicate to them via their aff manager to turn off or reduce traffic from source abc. This simple tweak and Pub 1 is now at $5.50 epl. You just went from $800 a day to $2200 daily from pub 1, time to bump up their payouts, because you are now able to accept 3000 leads a day and you want to reward your pubs and the network for the quality leads. Plus now you have the best paying offer and can attract more pubs which you can further optimize for even better performance.
Disclaimer: All of this takes active management and work, and it helps if you have a responsive network that can close the feedback loop between you and their publishers.
Originally Posted by matuloo
Try to reach out to adult processors like epoch or ccbill ... they have tons of experience with high risk transactions, cause thats what adult is considered to be for years
I forgot to mention it's a lottery type of an offer where a user has to pay 1$ initially and then gets it back, I just spoke to ccbill and they don't allow these types of offers. This is a mainstream offer though, sweepstakes, with a high re-bill but thanks for epoch and ccbill (which doesn't seem to allow)
, if they can handle adult offers I bet such a mainstream desktop / sweepstakes offer should also fall in line with them.
Any more recommendations for high risk merchants would be appreciate as we'll be applying to them all to get one up and running faster.Thanks everyone for your support!
Originally Posted by shacall
Hey, matuloo, thanks for your advice,
I forgot to mention it's a lottery type of an offer where a user has to pay 1$ initially and then gets it back, I just spoke to ccbill and they don't allow these types of offers. This is a mainstream offer though, sweepstakes, with a high re-bill but thanks for epoch and ccbill (which doesn't seem to allow)
, if they can handle adult offers I bet such a mainstream desktop / sweepstakes offer should also fall in line with them. Any more recommendations for high risk merchants would be appreciate as we'll be applying to them all to get one up and running faster.
Thanks everyone for your support!
I forgot to mention it's a lottery type of an offer where a user has to pay 1$ initially and then gets it back, I just spoke to ccbill and they don't allow these types of offers. This is a mainstream offer though, sweepstakes, with a high re-bill but thanks for epoch and ccbill (which doesn't seem to allow)
, if they can handle adult offers I bet such a mainstream desktop / sweepstakes offer should also fall in line with them.
Any more recommendations for high risk merchants would be appreciate as we'll be applying to them all to get one up and running faster.Thanks everyone for your support!
plus the usual pressure from certain lobbyists... unexpected high rebills are something different.How about getting your own merchant account, did you inquire about these options with your bank for example?
Found this via google, looks interesting : https://www.highrisksolutions.com/
or this : https://securionpay.com/blog/high-ri...ng-definition/
Originally Posted by shacall
Hey, matuloo, thanks for your advice,
I forgot to mention it's a lottery type of an offer where a user has to pay 1$ initially and then gets it back, I just spoke to ccbill and they don't allow these types of offers. This is a mainstream offer though, sweepstakes, with a high re-bill but thanks for epoch and ccbill (which doesn't seem to allow)
, if they can handle adult offers I bet such a mainstream desktop / sweepstakes offer should also fall in line with them. Any more recommendations for high risk merchants would be appreciate as we'll be applying to them all to get one up and running faster.
Thanks everyone for your support!
I forgot to mention it's a lottery type of an offer where a user has to pay 1$ initially and then gets it back, I just spoke to ccbill and they don't allow these types of offers. This is a mainstream offer though, sweepstakes, with a high re-bill but thanks for epoch and ccbill (which doesn't seem to allow)
, if they can handle adult offers I bet such a mainstream desktop / sweepstakes offer should also fall in line with them.
Any more recommendations for high risk merchants would be appreciate as we'll be applying to them all to get one up and running faster.Thanks everyone for your support!
Thanks matuloo, PM'd him.
And off-topic yet again, if someone could recommend the cheapest yet effective mass e-mail verifier that'd be very appreciated. 250k-1 million per month range
https://www.bulkemailchecker.com/pricing/ seems to be the cheapest and most advanced considering the price but would love to hear any other suggestions.
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