I used to do weight loss offers on facebook due to accounts are frequently ban I decided to learn natives so I join the MGID Network (traffic source).
Its been exactly 3 months and I will mention everything that I experience and please suggest me what I did wrong on natives.
I pick 4 SS sale offer and 3 landers. I set up my
First days -100$ budget.
CPC- 0.12
Type- push notification
Created 3 different Angles
What I got on 24 hours
Clicks- 160
Spent - 20$
Conversion- 1 (80$ payout)
MGID bidding meter shows Very LOW bidding
It suggests 21 cents for medium level traffic and 30 cents for high
I choose 0.21$ and run the next day
Same result
Click 200
spent- 41$
Conversion- 1 (80$)
I have seen lots of potential on this offer
So I increasing bidding to 0.35$
Click- 285
spent- 100$
conversion-0
Another day
Set for -200$ spent
but what I got is
Click- 420
spent- 120$
Conversion- 0
MGID bidding meter - low bidding. Suggested for 1.2$ CPC for high traffic which is very much Costly .
I thought it has something to do with bidding
so I decided to create another campaign with same angles and URL.
set with previous bidding 0.12$ cpc
Flood Traffic in 5 min
Spent 50$
Click around 480
and CTR 1.8%
I set budget to 0.03
Still, I got high traffic but CTR is very low and no conversion at all.
Which is very confusing to learn native with Tier 1 countries with my budget
so I decided to try weight loss in Tier 3 Country.
On starting bidding 0.01$ bidding I got flooded traffic
Converts well, it was working good but very low ROI with highly optimizing and testing. The main problem with this country is It was COD offer and order got cancel 60%, which is very disappointing.
so I Decided to run try weight loss on Tier 2 country
bidding with 1.5 Cents
1st day
Set Budget- 50$
Very low - 62 clicks
Spent-1.6$
Conversion- 1 (13$)
MGID bidding suggest increasing up to 0.04$ for high performance
Set budget- 50$
clicks- 250
spent-10$
Converstion - 2 (26$)
LOW click so suggest bidding 0.2$ for high performance
set budget - 100$
Click - 500
Spents- 100$
Conversion- 0
Another day
Click - 500
Spent- 100$
conversion- 0
Above are my data
Now my question is "Are that conversion I got at the first two days is my luck or because of bidding?"
How much bidding plays the role on CR and CTR?
Is high Bidding always good?
What should I do next to make my those campaigns Converts and be profitable?
I have done a rough test with some other campaign I didn't mention above.
I found the Dramatic difference on CTR with bidding.
I am very new to the natives.
Advice and Tips are Welcome.
You haven't mentioned anything about blacklisting, so i will say this:
Bidding has a lot to do with your campaign performance.
By bidding higher you will get access to more higher quality traffic because you will be competing better for the converting widgets other advertisers are fighting over.
HOWEVER - it doesn't mean you will stop receiving lower quality traffic. In fact you might receive more low quality traffic while paying higher bids for it.
I wouldn't recommend running aggressive bids before building a proven Blacklists, since you want these costly CPC to be spent on more quality widgets rather than crappy widgets. And unfortunately, most native platforms (especially Mgid)'s crappy placements out-weight the quality placements.
Okayyyyy You cleared my many doubts.I didn't know about that.I always blacklist IP with high traffic. Now how to know blacklist widgets?
How to know which is not performing well?
your probably hitting "pockets" of good placements followed by garbage.
As well as maybe hitting "pockets" of high quality audiences on mediocre placements (happens depends on how these pubs are sourcing traffic)
You need to get your spends up to get traction on widgets, espicially in tier 1.
I would not suggest starting tier 1 if you can only spend 200$ a day. It will take VERY LONG to build a BL or WL. For Tier 1 you rlly need to have spends of 500$+ a day so you can build data quickly while campaigns have momentum.