Hi,
right now I'm spending time writing headlines for my FB ads. The more time I spend with it the more confusing it gets because of all the guidelines. Especially because I'm not native English and my feeling for the language is different.
I have here some example headlines I might model from. I just need some opinions if you think FB would approve these kind of headlines or if the claims are too big or 'forbidden' words are used:
1) Revealed: The Obesity Gene ‘Off Switch’ Stuns Women Everywhere With
Near-Overnight Weight Loss!
2) She Almost Lost Her Husband Until Discovering This Odd Slimming Secret!
3) I Almost Lost My Life Partner Until I Discovered This Weird Fat-Burning Miracle
4) Drop The Pounds Without Sacrificing Your Favorite Foods
5) Shed 11 Pounds Without Counting A Single Calorie
6) Drop The Pounds Without Sacrificing Your Favorite Foods
Thanks
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All will be dissapproved most likely since it mentions something about health/fat burning.
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If the claim is not easy to verify you won't get it through.
True or false is not what Facebook is looking at anymore. It's easily verifiable from a trusted source.
What you should do is make sure you start linking sources for all claims you make.
Of course, aside from that you have to abide by the other rules, and weightloss/beauty are always tricky.
Best way to go about it, is in headlines and text use "slang words" .. Basically use the language that you would use when talking to a friend etc.
And for more explicit words you can sneak them into the image/video itself.
Too many trigger words in all the headlines, to give an idea of what FB really wants to stamp out there is clues all through this ad they ran in the UK (The Australian one is even more aggressive but its not available on youtube, its very similar but it shows even more headlines and they run it the most prime time exclusive TV spots you can run)
... also to the affiliate who was arguing with me all night that this is not by FB.. it is lol
skip to 0.32 in, try and pause the frame and look at all the headlines when they start popping through