FB Weight Loss WH (20)
What I did today was duplicating the adset and only target iPhone users as the cpc was quite low.
I started the campaign with 3x the same ad in the adset.
1st ad doesn't receive any traffic,
2nd ad had a low cpc at the beginning but then got "poor ad experience". Cost per lead = €0.31
3nd ad got high cost per lead = €0.71. I deactivated it already.
CPM is twice as high as in the first ad set. I assume this is because of the "poor user experience" which it hadn't before.
Does it make sense to duplicate the ad a few more times and hope that at least one of it will reach a better audience and not cause "cause poor user experience" or is it bad for the algo?
Good to see you are almost breakeven! How many images you test in general? CPC of 0,13ct is very nice but as you saw before it could be a bit better maybe with testing more/better images!
Mate straight off the bat breakeven is a great sign that you're in the right direction, @stickupkid and @vortex are two great souls to know haha!
was caused by the "poor ad experience" which wasn't there in the first campaign.
... and also man your CTR's are fire! I would continue to test out different images but also letting the pixel continue, let the campaign run for a few days and see if it begins to drive down price.
Update:
My active ad account and another one got shut down today.
In one account I supposedly violated the ad policy. I appealed already.
The other ad account had "suspicious payment" activities. I called Amex, they said everything is fine.
I appealed 5 times today. Now FB doesn't support my business model anymore. Such a crap. I only ran some ppe campaigns on that acc. without any external links. Just like campaigns for warm up.
Not a big issue. Just a new learning experience because I'm a bit unsure about the ip addresses.
As far as I know I shouldn't use the same ip address for the other accounts in that BM. But because of my set up I don't know
where to change the ip address.
I'm using my friends BMs as an admin.
Now, do I need to change my ip address or he his?
Hey just a few things as I went through the same Mentor Me program and did really well with it, so I have some experience. And I'm about to start running these style of ads again.
1) Pattern Interrupt - I don't know what image you are using so I can't tell how well it ties in with the ad copy, but the image should be designed to interrupt the user. They are there to socialize and hit that like button and so on, you need to choose an image that gets there attention and doesn't just blend in with the rest of the newsfeed.
I'm guessing that you are doing that as the CTR is high. And with these type of images 8 - 10% is great. But I would work on the ad copy a bit still. Maybe tie it in better with the image. And the first couple of lines are the most important as this is what they will see without clicking to read the rest of the copy or ideally clicking on the image.
And the first line "I for myself" is grammatically incorrect and isn't how people normally speak so I would suggest changing that.
2) Definitely work on split testing the headline. I would experiment with the same headline but with a few different versions. Try using some power words too to really crank it up without pushing the ad limitations too much.
That's all I can think of now. Hope that helps.
I'm guessing that you are doing that as the CTR is high. And with these type of images 8 - 10% is great. But I would work on the ad copy a bit still. Maybe tie it in better with the image. And the first couple of lines are the most important as this is what they will see without clicking to read the rest of the copy or ideally clicking on the image.
Thanks for keeping this follow along updated. I am in the middle of launching a very similar campaign for my own weight loss course.
For clickbank style offers I have always liked to collect users email on the pre-sell page(primarily quiz style landers. after the final question collect email to show results) before redirecting them to the VSL. This gives you the opportunity for some follow up emails which works well for those offers. Many vendors will give you email series in the affiliate section for the product.
I like the idea of having the vendor putting your pixel on the ty page to get some data. Did you just straight up ask them to do this, or did you have to do some sweet talking?
When using clickbank you can set up the pixel by yourself on the TY page. BUT first time when I placed it on the add to card button my FB page got taken down. After putting the pixel on the TY page and optimizing for conversions the ads delivered very slowly and then the account got shut down. Third time after implementing the pixel on the TY page the new account got shut down, too.
Somebody else running diet on FB had the same experience now. Her accounts also got shut down, too.
Optimizing for leads or PPE keeps them longer alive.
Originally Posted by revale
he talks about cloaking the facebook pixel. I think this is what you'll need to do to keep your account alive while using pixel data.
Last Friday I had my first profitable day: $70 spent and 238$ in sales.
The adset was a conversion campaign for Leads at the CTA of the pre sell page. Accidentally I put the wrong FB Pixel ID
in the LP. So no lead was tracked. But I still had a FB Pixel from another acc from the same BM in Clickbanks TY page settings.
Therefore the campaign wasn't tracking any leads but FB new I was making sales.
Next day FB took my ad down because of landing page issues. I changed the LP a bit and appealed. A few hours ago I got the adset back
and FB is spending. I also took out the purchase pixel from Clickbanks TY page settings because I believe that this was the reason why FB did a manual review.
CPM is suddenly twice as high as before.
Some things are just weird.
Yesterday I also took the same ad and landing page to another acc in another BM.
I changed the hash tag of the image and changed the ad copy a little bit.
This time I had the correct FB Pixel ID in the pre sell page. Hence FB optimized for Leads
The CPC was 30% lower but the CVR too. Spent 70$ and 22$ in sales.
That doesn't make sense to me.
The acc with the original campaign is down. But I made 2 sales (83 USD) with the other campaign. I wanna wait now and see if that can become profitable
Gesendet von iPhone mit STM Forums
Interesting thread, any updates? What i don't understand - why exactly has FB banned your accounts?
Originally Posted by larry90
Update:
I was working 4 weeks with a mentor who is doing exactly the same stuff. Running diet offers (not nutra) on FB.
I got lots of new information about creating winning images and writing ad copy. My FB Ad CTRs are at least 10% now and
I have all the small simple subliminal trigger in the images to have people not just click on the ad but also follow through the funnel.
Using a LAA the conversion rate was some days 9% on the offer page.
Some days I had over 230% ROI. Others were negative. Still lots of up and downs at the beginning.
The reason for that was that I haven't had enough data on my FB pixel yet.
One issue was that my pixel tracked only 20% of the conversions.
But the funnel seems to be working. Now I need to get more data on my FB pixels.
Unfortunately FB has shut down all my accounts last week. So I have to start with new accounts again. That sucks.. but anyway.. I'm doing it.
The fact that it's diet makes it harder but not impossible. From what I have learned the key is to have healthy ad accounts by making sure that you follow FBs advertising policies.
Other people who run the same stuff with very similar images and ad copy have their accounts running for months.
This time I will pay much more attention to have my accounts in good standing.
Making a living with affiliate marketing is definitely no sprint for me. It's a marathon.
Originally Posted by revale
Are you buying accounts or farming 'em yourself? If you farming yourself: Keep building account regularly not in bundles because FB will ban accounts sooner rather than later and you won't face a campaign-stop situation.
LeadCloak
Sadly there's no such thing as WH Weight loss. They hate this vertical so much, the only way you can run it WH is if you don't send them to prelanders, or product pages rather you give them something, and after you get their contact you email them and retarget them on other places that link to your advertorials.
Give that a whirl 
^ Anyone for a delicious Keto Cookbook 101? Bacon cooked in grass fed butter wrapped in spinach leaves is quite tasty.. and so are the leads :P
Any update here? It was an interesting thread, will you inform us how are you doing now?
After some time I'm posting an update here now:
I ran several campaigns in the meantime with similar results as before. Some days profitable some days not.
I used the vendors LAA which gives me the right traffic but also decreases the CTRs and raises the CPCs.
The pixel was new and had no data on it. When I optimize for Initial Check Out my Ad CTR is about 13% and the pre sell page has about 26% CTR. Unfortunately the CR is too low.
When using the same funnel and same targeting but optimizing for Purchase then the Ad CTR is only 5-6% and the pre sell page CTR is about 13-15%.
That confuses me because I haven't had that issue before.
I was told that I need to duplicate the same campaign about 5-10 times and then 1 or 2 campaigns will become profitable. Ok. I get that because of the different audience pools in FB.
The issues I'm aware of atm are:
1) getting accounts banned before 2000$ spent.
2) therefore my pixel doesn’t get seasoned enough. Especially because it tracks only every other sale on Clickbank (even less).
3) The ad and pre sell page CTR dropped after using the purchase event and the CPCs raised drastically (but CR was good- but not good enough to be profitable)
Possible solutions that come to my mind:
for 1) Changing the image. Another account got de-activated with the same image (I just changed the hash tag). Maybe that was the reason for the shut down. But also creating Facebook accounts ahead of time to always have a back up.
for 2 and 3)
I could expand the LAA to 10% and use interests and behavior to compensate it. But this way I expect to bring my CTR back up.
Another thing I need to test is day parting as I noticed that the sales are at certain times of the day significantly higher.
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