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Super High CPCs on FB (25)

07-14-2018 11:47 AM #1 bisonblue (Member)
Super High CPCs on FB

Anybody else seeing super high CPCs on Facebook for the past couple of weeks? We've tested a lot of variables, but nothing is working, wondering who else is in the same boat.

07-14-2018 01:44 PM #2 plaike (Member)

Totally fucked.
Used to be 0.04-0.08 USD or smth like that, now its at 0.30-0.40 USD.

Just checked a new account and the cpc is at 0.68 USD lol.
It's the same for image / video ads and over all verticals.

What is happening?

07-14-2018 01:45 PM #3 stickupkid (Senior Moderator)

You need to refresh your angles, test different targeting audiences, touch other geo's, get better accounts, or just find another offer/vertical maybe. Content and interaction are more important than ever. The fact you are getting high cpc's is because the ads simply don't work (anymore) on the current audience(s). Even high relevance scores can get high cpc's because lack of unique content and bad ad experience. Facebook performs still very well if you play your cards right I can confirm.

07-14-2018 03:01 PM #4 plaike (Member)

Quote Originally Posted by stickupkid View Post
You need to refresh your angles, test different targeting audiences, touch other geo's, get better accounts, or just find another offer/vertical maybe. Content and interaction are more important than ever. The fact you are getting high cpc's is because the ads simply don't work (anymore) on the current audience(s). Even high relevance scores can get high cpc's because lack of unique content and bad ad experience. Facebook performs still very well if you play your cards right I can confirm.
It's for brand new angles too.
CPC jumped dramatically from one day to another about a week ago and remained high for all accounts for every single campaign.

You don't see it with any of your campaigns?

07-14-2018 03:22 PM #5 bisonblue (Member)

Exactly what I'm seeing plaike, the issue is system wide and angles/ads are not a factor.

07-14-2018 03:34 PM #6 stickupkid (Senior Moderator)

Quote Originally Posted by plaike View Post
It's for brand new angles too.
CPC jumped dramatically from one day to another about a week ago and remained high for all accounts for every single campaign.

You don't see it with any of your campaigns?
Why would a new angle perform well on a bad account? Why would a new angle with no added value get low cpc?
I am missing too much info to find the real reason.

June and July were my best months of 2018 I think, running avg of 0,06ct for a bunch of weeks in UK for example.

07-14-2018 03:53 PM #7 plaike (Member)

Quote Originally Posted by stickupkid View Post
Why would a new angle perform well on a bad account? Why would a new angle with no added value get low cpc?
I am missing too much info to find the real reason.

June and July were my best months of 2018 I think, running avg of 0,06ct for a bunch of weeks in UK for example.
It's across 15 different accounts, all warmed up for a few weeks, so there is no reason why a new angle should not perform well.

We're not talking about the avg performance of the last months but rather a spike in cpcs in the last few days.

07-14-2018 08:10 PM #8 stickupkid (Senior Moderator)

Farmed accounts, business or rentals?


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07-14-2018 10:19 PM #9 plaike (Member)

Quote Originally Posted by stickupkid View Post
Farmed accounts, business or rentals?


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farmed, business and rentals.

07-15-2018 08:02 AM #10 stickupkid (Senior Moderator)
Super High CPCs on FB

And do you use for each account different url’s in ad manager. And different images and text?

What’s the vertical by the way?

07-15-2018 10:02 AM #11 plaike (Member)

Quote Originally Posted by stickupkid View Post
And do you use for each account different url’s in ad manager. And different images and text?

What’s the vertical by the way?
So do you see higher CPCs in the past three days or not?

07-15-2018 10:59 AM #12 stickupkid (Senior Moderator)

Quote Originally Posted by plaike View Post
So do you see higher CPCs in the past three days or not?
No man, not all. Some new ads even go below my 0,06ct average.

07-15-2018 11:55 AM #13 paulkl (Member)

Got the same problem but with CPE. Went from $0.04 average to $0.12 or even higher this month, on ads which I was running for a long time (different creatives but I know the audience).
My CPC is normal

07-15-2018 07:43 PM #14 cmdeal (Veteran Member)

Quote Originally Posted by plaike View Post
So do you see higher CPCs in the past three days or not?
Nope, I think this is an issue specific to you, I am afraid.

07-15-2018 10:10 PM #15 bisonblue (Member)

That's a false statement as two people In this thread have already claimed to be encountering high CPCs, so it's clearly not an isolated occurrence.

07-16-2018 04:34 AM #16 stickupkid (Senior Moderator)

Quote Originally Posted by bisonblue View Post
That's a false statement as two people In this thread have already claimed to be encountering high CPCs, so it's clearly not an isolated occurrence.
I know dozens of people having high cpc’s man. I also know dozens of people who don’t know how to drive a car. So we blame the car for that too?

07-16-2018 08:41 AM #17 maynzie (Moderator)

I think the 'poor ad experience' is coming into play here more and more...

07-16-2018 10:32 AM #18 ravioli (Member)

is this in the US or where? I'm getting $6.00 CPC in the US for a Refi offer. Business account, had the account for years. WTF....

07-16-2018 02:13 PM #19 plaike (Member)

Quote Originally Posted by maynzie View Post
I think the 'poor ad experience' is coming into play here more and more...
Relevancy score is 10, did not encounter any poor ad experience penalties.

It's global, not only US.

07-16-2018 05:36 PM #20 bisonblue (Member)

Quote Originally Posted by stickupkid View Post
I know dozens of people having high cpc’s man. I also know dozens of people who don’t know how to drive a car. So we blame the car for that too?
That's a super extraneous analogy you have put forth man, lmao. I never blamed the Car (Facebook) for our issues and to extend on your analogy, we are all Formula One drivers here; I'm simply after the rate of frequency of the said occurrence.

My statement stands firm.

07-16-2018 06:45 PM #21 stickupkid (Senior Moderator)

Never had super high cpc’s, all of the sudden.


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07-16-2018 08:41 PM #22 dr_franz (Member)

I’m running ads in US and I didn’t see any CPC increase, but actually I’ve seen some campaigns that after some tweaks have dropped their CPC.


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07-16-2018 09:49 PM #23 plaike (Member)

what are you running? BH?

07-17-2018 12:26 AM #24 dr_franz (Member)
Super High CPCs on FB

100% WH. To be precise ecommerce products.


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07-17-2018 03:42 AM #25 jackywongfire (Member)

Some of my friends have this problems, too. All of the sudden from a specific day. The solution is changing new accounts and new pages continuously until the cpc gets normal. I don't know why there is so much difference on these totally new accounts. Maybe Thanos comes to Facebook from Reddit...

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