consumer-based mobile anecdote from a couple days ago (3)
I was talking to a girl I work with at lunch. She mentioned how she needs to quit looking on her iphone while she was tired at night because she keeps buying things. (she doesn't know I do any online/mobile advertising)
me: what do you mean?
her: I was laying in bed last night and bought another kate spade purse
me: you bought it on your phone?
her: yeah. and last week I bought shoes.
me: with a credit card?
her: yeah. right off their website
me: oh cool, is it mobile optimized or just regular?
her: some parts are mobile, I don't like it though because you cant zoom in on the picture and it leaves some info out. it's not that hard for me to just navigate around the regular site with my phone.
I understand she's only a sample size of 1, but I had a few takeaways from this:
- regular consumers don't expect (or necessarily want) every page to be mobile optimized. worth testing.
- People will whip out their credit cards and put it in their phones if they want something bad enough. (I remember Mr Green posting something about stacking millions with an offer that asks people to whip out their credit cards on mobile)
- If you're doing mobile, it may be worth asking people about their phones. what is it? how do they use it? do they like it? If you talk to enough people you may be able to make some generalizations about how certain people use their phones or how group A loves handset B, etc.
This is a unique opportunity we don't really get with web ads because it would be weirder to walk up to someone and say "so, go online recently? how'd you like it?" Phones are ubiquitous - an object that could be a conversation starter with someone at a bar, airplane, whatever. Everyone has one and the market is changing so rapidly that there's always something new and shiny, people like talking about new and shiny.
Interesting stuff indeed. We're often too close to the action to see what's going on in the 'real' world with real consumers.
Originally Posted by steezy
PT
The big reason I got my Android smartphone was so that I could view stats and start and stop campaigns using the browser while I'm away from my laptop, and so that I can view my ads and spy on others (one of the better justifications for playing Angry Birds!).
I agree that I would rather pan and zoom around the familiar non-mobile version of a website than try to figure out their dumbed-down interface for the mobile-friendly version. On the other hand there are some web design elements that are decidedly not mobile friendly, like putting buttons and hyperlinks too close together on the screen. I have accidentally fat-finger-requested my password reminder on Jumptap at least 3x. As a mobile ad network, it's surprising that their interface isn't more mobile friendly...
Home > Paid Traffic Sources > Mobile