I normally direct link mobile, too freaked out by click loss w/ 202. I'm working toward setting up a direct deal with an advertiser and will need an in-between for that offer. I'm not sure what they have in terms of variable tracking, but I'd only like to pass subids to them and not the whole batch of info some networks pass back.
so here is my idea, I'd love some feedback on if this will work, if there are any glaring holes in my logic or if I could easily make it better. It's a manual process at some points, but better than no method at all, hopefully.
1. ad network goes to my link, php page with extra variables (&campaign=JT_CAMPAIGN, etc)
2. php page grabs extra tokens from the url
3. tokens are all sent to some table or database (I have no idea how to do this, but it sounds like something I could set up no prob after some google-fu)
4. traffic is redirected to the advertiser's link. I only put &subid=xx on their link so they don't get the rest of the goodies.
5. manually (or with excel macro, whatever) match up converting subids from advertiser to my database/table
6. optimize
7. repeat
thoughts? Would it be a bitch to set up my own pixel/postback?