Do you use CTA in PPE? Which one in WC? (2)
I have a simple question.
Let's assume we promote a product in our e-commerce store. In the text above image is doubled link to the product.
Do you use CTA button to your PPE campaigns? I'm asking because it annoys me a little that in PPE I can't change company name and category that is on the left of CTA button. If you're not using CTA, there is just a clean headline and image. I'm not sure what is better.
I know it's worth testing, however, I also know that we should firstly test more important things like audience, ad image, angle, video vs image etc.
When you look back on your experience is it better to use CTA button or not in PPE campaign? If so, which one (text on the button) would you use firstly?
In WC campaign we have much more CTA buttons and we have a possibility to change the headline and description on the left side of CTA, so I'm pretty sure it's worth to use CTA there. However, which one works best for you?
I wouldn't like to test too many things on the beginning to avoid the situation like this:
Last question. Do you use product tagging from your facebook catalogue? I'm not sure, because there is one more link to my website when I use it, however, people see the price without entering product page and my entire effort to make nice looking landing is lost. When somebody enters the landing, he sees a lot of things that can convince to buy. If a potential customer just sees a simple ad on Facebook with tagged product and price, he can just scroll down, because the price is too big for him but he even doesn't know for what he is paying for.
For me in eCommerce - best CTA is "Shop Now" and in the text area on the left you can post sth like "Check it out today with 50% off -->"
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