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Some Traffic Factory Questions... (18)

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Hey guys I'm testing out Traffic Factory right now and have a few questions if you don't mind

1. Do you prefer the CPC or CPM option?
2. Is there no site selection? So when I run a banner campaign it's just on their network of sites?
3. Do you ever use the "Reserve" option for bidding?

Thanks in advance

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Hi mate,

Here some answers (based only on my experience)

1. Last time i compared footer mobile and header mobile for ZA,and i made CPC and CPM for each. CPM worked much better for me, traffic were cheaper. I spent 50-100$ for each campaign and then i turned off CPC campaigns.

2. Yes, there is no site selection, only banner format. Traffic factory - exclusive network mainly for this 2 websites (xnxx.com, xvideos.com). They are quite big, so don't worry about volumes

3. Reserve is very good option, when i made my first tests and found some good direction, i tested reserve for 1 day, and i had a first placement during all day for fixed price, and it also worked well for me. Next time i put 7 days

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1. CPM for me too, I like to be able to control the banner rotation fully ... with CPC, it's up to their algo pretty much and it prefers the ads with the highest CTR, to maximize their earnings. Both can work, but CPM suit me better.
2. as lady goose said ... you can only pick certain banner positions by choosing the format you want.
3. I'm using both too, there is not a clear winner for me so far. Be cautious when reserving for several days in a row, if the offer dies or get's paused ... you can't stop the reserved campaign before the time runs out.

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1. CPM mostly.
2. No site targeting as said above.
3. Reserved has one flaw - you cannot day part (that's more or less by design) or target specific categories/regions, so for some setups where you have low converting hours with your offer it's not good.

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This is quite a problem yes and the reason why I don't use it more.

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I would like to add few more queries:

1. Which campaign types can give good conversions (for Mobile banners). There are lots of options:
a. Header
b. Footer
c. Horizontal
d. Tower
e. Square
f. Feature phone

2. Please find below the screenshot. In this screenshot I am unable to understand the meaning and functionality of selected button "Copy to Core Sites Header Mobile".

https://imgur.com/a/bkDyXg6

3. Which option is best for "Display once every" while creating the campaign (8 hours, 16 hours or 24 hours).

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They can all work, it's just a different banner format with a different location on their websites.

Feature phone is the only different one in a way ... it's the OLD phones like small nokias with smaller displays and limited internet options ... so the type we all used before iphones dominated the field.

Header sites mobile uses the same banner format, so you can make a clone of the campaign to target that spot too.

This is the frequency cap ... so how often can the same user see your ads... 1 in 24 hours is the safe one to start with.

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Can we daypart using TF? Please suggest.

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Yes you can, you can set the times that your campaign should run while creating new campaign (or click on edit the campaign details).

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Yes, but I can select only "From" and "To" run time for the campaign in TrafficFactory.

e.g. in TrafficJunky, I can select 9:00 to 10:00 to run the campaign then I can pause from 10:00 to 11:00. Then again I can run campaign from 11:00 to 12:00. Can I do these kind of selections in Traffic Factory?

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Yes true, they don't have truly day-parting as other sources do.

One way around it would be to duplicate campaign and set each copy to run at different times.

Not the most beautiful option though, but probably the only way to truly day-part on TF.

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Yup, this is how people usually do it ... not the best system of all, but it works

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Thanks for the great suggestion

Can or Should I opt for day parting on the basis of below data:

https://imgur.com/a/VrQL1is

This screenshot shows the graphical data (last 3 days) based on conversion rate.

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3 days is not enough to confirm hourly trends, in an ideal case, you should run long enough to see whether the same hours keep running strong on particular days again and again ... so 2 full weeks is like a minimum. Sometimes the trends are so strong that they stand out sooner, but usually it takes time.

I don't see any strong trends in the screen you shared, there are some poor hours, some very good ones but the majority is "in the middle" so hard to do something based on this data.

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Thanks Matej....

I guess I am not lucky enough to run my campaign for 2 weeks

It happen 3 times with 3 offers. When my offer starts converting and get positive results. My AM ping me up and says that "unfortunately, but we need to pause you on 1234 [MOB] ABCD /SE SOI due to advertisers request.".

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When I have this problem, I think I'm sending too much volume too soon.

Try to find 2 other offers with a correct CR when you have a winning offer, For dilute the volume between these offers without losing too much ROI. After one week, you can ask a return from the advertiser and see if it's time to scale it

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Yup, sometimes its better to start slow, because the leads need time to mature (convert to paying customers) ... some advertisers are very cautious when they start working with new affiliates, so they pause them to soon ... so slow and steady flow of new leads can often help to overcome this initial period of doubt.

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Now I understand

I will keep in mind your suggestions

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