My First conversion in FB Sweeps (12)
Hi,
First of all I am very happy with this forum and the attitude of people here, that only by sharing our knowledge and working together we can achieve great results.
I have been running sweeps (Win H&M coupon) for past 3 days, it is my first campaign and wanted to have some feedback from you guys.
Geo: DE
Payout: 2.7USD
Type: SOI (email submit)
Traffic: Facebook (mobile only), single image
Targeting: Women 35+
Period: July 3 - Still running (July 5)
Ad structure:
I was reading Mation and Stickupkid posts (Thanks a lof for them) about about ad structure in Facebook and used same methodology, 1 campaign, 3 Adsets, in each adset 3 images.
So I have tested 9 images and after 24 hours I have removed some of the iamges to lower the CPC, CPC Today 0.18$ (is it a good result?).
My Prelander CTR - 42%, I had 68 visits to final offer and only 1 of them converted.
Report from FB:
Is It normal to have only one offer conversion after 68 visits to final offer and spent 55$ or it is too early to decide something?
I would be happy to hear your comments, Thanks
Mantas
Hi there, great to see your first steps with decent results I think!
0,18ct means you are something good at least when it comes to your ad/text. Can't you target women 35+ who liked H&M?
If you start with that it's more representative to take out bad images.
68 visits on SOI lead gen and only 1 conversion isn't that very good. Try other H&M offers from different advertisers and see how they convert. I know DE could be a difficult market, conversion-wise on sweepstakes. Another step is to try your angle in smaller geo's where they speak german (assuming you are good with the language).
Hello Mantasfabio!
Congrats on your first steps!
Adding to the targeting, I wouldn't strictly target age, because H&M is actually a quite young oriented company. Also, try to target shopping behavior users, those who have already subscribed to the coupns. Moreover you can target not only those who liked H&M, but other similar brends (Bershka, Zara etc).
Although they are all similar fashion stores, you can't treat the stores on a par for targeting and assume you target right. As you might know a lot of women have a certain preference for stores/brands.
H&M likers are not per se buying at Zara. If you target these people from start your targeting might be off track and your CPC will be high, which might be confusing.
From start I advice to target the relevant brand only, this way you know if CPC is high, your ads suck since your targeting is on point as hell.
1/68 is a very bad stat. I strongly advise you to get another offer which can convert better first before you spend more money. A good sweep (SOI) offer should convert @ at least 10% for FB traffic. Having a LPCTR of 42% means that out of 100 people 42 people actually believe what you are telling them and they are ready to be converted. So go and fix your offer.
Hey,
Thank you all for feedback, unfortunately even using such conservative creatives my FB account got Flagged.
I will have to think of other available traffic sources for similar offers, maybe you have recommendations? 
If you run any sweeps you must be aware of the fact it’s not a vertical FB is really enjoying!
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If you play around too much with your campaigns, the higher chances are you will be manually reviewed.
As @stickupkid stated, FB is not fond at all of sweepstakes. If your LP is non-aggresive, some reviewers might let it slide.
A couple of things that have high chances of triggering a manual review are:
- user reports
- ad set duplication
- running split tests with many different variants at once
- increasing to a high daily budget
- reaching a certain ad spend total on the ad account (like 10k)
You can make them not ban you for your LP with a proper cloaking setup though.
You might want to keep trying, but you will be fighting a lot just to get a campaign running if you don't have any resources for new ad accounts.
Originally Posted by mantasfabio
Thank you all for feedback, unfortunately even using such conservative creatives my FB account got Flagged.
I will have to think of other available traffic sources for similar offers, maybe you have recommendations?
Hey,
Thanks for feedback
I was started getting conversions from FB and the result was nearly 0%ROI, but after this flagging issue I have decided to pause a little bit with FB and leave it for campaigns maybe with higher payout or at least more scalable ones. I think Facebook doesn't provide the easiest learning curve, so I decided to jump to POP's traffic. (Maybe it is not a good decision?)
Now I am testing Propeller Ads
And made a campaign there, I will make a follow along Thread in "Traffic/POP" section to continue discussion see you there
You need to "cloak" on fb to run this kind of vertical. 2- Your cpc it's way to high for a SOI offer. You need lower cpc to make profits. Pops it's full of bots in my opinion.
Thanks for reply,
Actually I was cloaking, by meaning lower cpc how low it should be? I had lowest point 0.19EUR.
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