So most of the training that we read and see about affiliate marketing is that 9 times out of 10 a Pre-sell page of some sort
is better than straight AD --> Direct Offer.
NOW... how about when it comes to ecommerce offers with products that is over $50 bucks?
The impulse buy is usually ranging somewhere between Free + shipping - $30-$40 bucks, after that the prospect needs some warming up usually?
I've been selling on
SO who has cracked the code with FB PPC -> Pre-sell page --> Offer page?
Or do you have any good examples of a pre-sell page for a product?
I've tested 2-3 for 2 different products and they both bombed, the CTR to the offer was horrible..
I would really love to crack that code as it makes more sense to warm up the traffic before giving them the offer.
Nice testing!
However, instead of preselling and THEN sending them to the product page, why not combine both into one page?
Please see this post and especially the part about "stand-alone funnels":
https://stmforum.com/forum/showthrea...ased-ecommerce
A stand-alone funnel starts with a sales page that focuses on selling the product. It should contain no other links BUT a check-out button. The only 3 things the visitor can do are 1)order, or 2)bookmark, or 3)leave (and if you put in an exit pop-up to capture their email before they do, you can salvage a part of the people that choose this option).
Also, you can add upsells and downsells to that funnel that are closely relevant to the main product. This is miles better than just turning on a "related products" plugin.
And ideally, if executed correctly, stand-alone funnels should bring in the best ROI (or acquire customers for the lowest cost) - so all paid traffic should go to these. Then the actual store can be for repeat purchases when you send them a link later.
Amy