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What is a placement? (5)

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This may seem like a really basic question but I’ve read this forum and others quite a bit and still haven’t found a satisfactory answer.

I see a lot of talk about “placements” when referring to POP or redirect traffic. What exactly is a placement?

Specifically, Propeller Ads has the concept of ZONES and zoneids. Are these placements? What do they correspond to - websites? Regions? Categories?

Zeropark has a concept of a TARGET and a SOURCE. I’m a little hazy on this but it seems like a source belongs to a target in some way? What are these? Are these both what we call placements?

Thank you so much to anybody kind enough to take the time to clear this up for me!




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Hello!
In POP traffic placement - it is a site that gives us traffic. So yes, in Propellerads zones = placements. It can be also called: pubs, publishers, targets, sources, sites.

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Thanks Mr Braun. This still doesn't clear things up for me fully, for example ZeroPark has BOTH targets AND sources. Which one of those is a "placement"? Are they both placements? If so, how do they relate to one another?

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In Zeropark targets are the placement/site/publisher, while on the other hand sources are groups of placements/sites/publishers.

Hierarchically sources are the top level and zones the sub-level of the placements. So in other words pausing a source will pause all the publishers part of that group.


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As zeropark is a broker. So they sell not their own traffic basically. Sources - it’s a source. And each source has a list of placements - targets.

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