What average ROI to expect in adult campaigns? (4)
Hello,
I was wondering, what average ROI I should expect when running adult campaigns? I know each campaign is different, but I am sure those, who launched many campaigns, have some number that they are targeting
I am particularly interested in adult dating, male enhancement and mainstream nutra verticals.
Thank you in advance
Hello!
As you said there is no average ROI. It really depends on many things! First of all - your experience. Also:
- Source. There are many places where you can buy adult traffic. And quality can be really different! Not only in general, all sources have "good" and "bad" GEOs. You can easy get 1000% ROI, for example, in DE, but -100% in US. So you have to test many sources before you find right ones
- Offers. Two offers with sama flow/design/payout can convert absolutely differently. The best is to test at least 3-5 offers from 2-3 networks, and you'll find a good one.
- LPs. Go to adplexity and check what people're running. There are many different landers and angles. ANd each LP wprks good for specific audiences. Of cource, there are some general LPs which you can always use, but you have to find lander which works best for your campaign. Sometimes it can be absolutely different ones.
- Creatives. The same as with LPs. Some banners can give you 100% ROI, some will show you red ROI.
- GEOs. In some popular locations like US/UK/AU it's hard to get good ROI now, especially on start, because of wild competition. But in Asian or LATAM countries it's much easier.
So as you can see only God knows the average ROI. It changes from affiliate to affiliate. Some people're doing big numbers, but with small ROI. Some people prefer to do $xxx/day, but with cosmic ROI.
My average ROI in adult dating is 40-90%. In adult 1-click from 50% in Tier-1/2 to 1000% in Tier-3.
Yes, it's hard to say what's average.
You can get high ROI campaigns (100%+), but that many times happen on smaller scale ie. not very competitive placements or goes and lower volumes.
I personally like when there is good volume, it gives me options to secure higher payouts and also more space for optimization.
If I can already make let's say 1k revenue per day it's easier to cut down some bad segments and turn it into profit, than messing with small campaign where I will wait ages to get some data and revenue.
(but not get me wrong, I still like those small campaigns as well, as they are most of the time little maintenance campaigns with high ROIs)
Thank you guys!
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