Home > Paid Traffic Sources > eCommerce

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Lots of Link Clicks but No Sales (17)

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Currently testing a product that I have conducted research on and believe is currently a hot product. I have seen multiple stores selling this product exclusively that have just popped up, as well as promotions for it across various platforms.

I have been running ads, and am consistently getting significant CTR's, but no sales? I am not even receiving add to carts.

I feel like my store is well designed and I have the relevant elements on the product page and I'm not sure what other levers to pull to get this traffic to buy.

Like I said, I am almost certain this product is hot right now and the numbers I'm getting on Facebook seem to indicate that, but the the visitor won't take the final step for some reason?

Wondering if anyone has experience with this particular issue.

Thanks!

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You might want to drop the webshop link otherwise it’s just guessing and I am not sure the feedback will be worth anything.


Sent from my iPhone using STM Forums mobile app

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Without seeing anything else we won’t be able to give you much feedback.


Sent from my iPhone using STM Forums mobile app

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Yup, hard to comment on something we haven't seen... you didn't even tell us how much traffic you've sent, so hard to say whether the absence of "add-to-cart" events is normal or not. Usually, people add the goods to cart, even if they don't checkout in the end, so maybe there is some tech problem with your setup. Or your targeting is totally off and you're buying the wrong "eyeballs".

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Just PM'd you all with links and such.

Additionally, here is some more data:

https://imgur.com/a/JDAk7Kc

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Don't be afraid to put all your gear on the table here. No offense, but no one will rip your idea or website since there are no sales. Purpose of this forum is to share information and insights for all members so we all can learn from eachother. Thanks for PM'ing but giving feedback via PM is not the way to get proper feedback honestly.

Imagine all members do it like this, there will be no valuable information for anyone. People are really helpful here in general, but I understand your concern.

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^ what stickupkid says!

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And I also wrote an article about this ... https://stmforum.com/forum/showthrea...copied-stop-it

Several people will see this thread and read it, some might be able to help, DO NOT MAKE IT complicated for them ... you need the help, not them, so don't expect them to make the extra step and request the url

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My bad guys, you make very fair points - so I will drop all relevant information below:

Product Link -->https://theproductparadise.com/products/phone-charger-animal-protector

Ad Stats



Creative Stats




Creative



Facebook Ad Strategy

- So I initially ran a PPE campaign, this didn't yield much until I changed the creative.
- Using this meme type image really boosted the stats and goes to show how important the image is (this is eye catching, points out the 'wow' factor present in the product, it is simple)
- Switched to WC objective and created 1 ad for ATC and 1 ad for VC as you can see in the screenshot posted up top
- These seem to be working as roughly 10% of people who click the purchase link are adding to cart, but obviously no purchases yet.

I don't know how important the last two are since the problem seems to be with the latter stages of the funnel.. I'm not having trouble with getting people to click-through, it's just that they aren't doing anything once they arrive.

Don't think it's a tech issue since I have sales from other products so I know people are able to checkout and whatnot.

I was considering the issue of the price being too high but I've spied on other stores and they seem to be making sales at a higher price point than I am at. Maybe if I list the price in the post it would only get clicks from people who want to buy?

Thanks in advance for any advice!

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So after a quick look at the page you shared :

- none of the pics actually shows the use of the thingy, just some weird looking animals with mouths wide open ... no photo with the cable, some hand or anything else near to it so I can't even imagine what the size is.
- why do you think this product would be hot, I don't see any use in it personally to be honest ... not sure who'd be the target audience here.
- when I click HOME, I only see one more product ... the store looks very empty, I would not order from it. In total I found 18 products, all unrelated to each other ... so a random selection of unrelated stuff ... the store misses any niche/focus ...
- I added some items to the cart, shipping info isn't clear either ... it's mentioned on the product page, but the order page says it will be calculated at the check out

I could go one but I'm sure you know where I'm going with my comments ... not enough products or a lack of some focus, unclear info, poor image presentation ... I'm not surprised you didnt sell anything. I guess you're not happy about what I wrote, but I guess you didn't come here for false praise either

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Thanks for the insights Matuloo.

Just to address some of your points, I will explain some of the rationale below and see what your thoughts are.

- For the pictures, I had images showing the use at one point, and decided to get rid of them to see if that had any effect on conversions (it didn't)
- Reason I tested was because I have seen multiple influencer shoutouts, stores that had been testing products going niche with this product (sure sign that they found a winning product), as well as some viral facebook posts from Shopify store pages.

I guess that doesn't matter though, as the results told me that the product isn't as appealing as I thought. Maybe my targeting was wrong? On to the next one anyway.

Not sure I'm following your line of reasoning with regards to this. It seems that the best practice is for the store to be general at this stage, because I haven't found a winning product yet so I want to test. My plan was to go niche once I found a winner. Should I add more products to make the store seem more robust?

As for the shipping info, I hadn't noticed this so I will make the necessary change!

Once again, thank you for taking the time to look at this and add insights, it is very valuable as I learn this space.

Hope I made my points clear in my post!

Cheers.

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Beginning marketers often make one mistake, they think to much about systems and analytics and data ... yet they forget it's about selling something to HUMANS. Would you buy from your store? That's the important question. Does it look trustworthy ... like a solid operation that you could trust with your CC data ... like it's run by someone who means it for real ... OR does it look like a template based website that someone put together in 10 minutes? The extremely easy days of ecommerce are gone, people have heard all the stories, there are sites that make fun of dropshipping stores with zero value, we all got that friend who ordered something completely different from what they received. It's time to up the game.

Give your store some personality, that's the key.

Fair enough, I would have thought the impact would of been there ... just another lesson in hove important it is to test stuff. Then again, how much traffic did you base this one? People tend to act in a random way sometimes, so always make sure it's part of the equation, more traffic means more solid data.

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Another advise is... Do not fall in love with the product. Trust the data. If the data is telling you something then just act base on the data.

I used to promote this product and I "believed" that it was going to work... and ended up I spent $300 with a tons of ATC but not purchase. I could have stopped the campaign at the $100 mark spent but I didn't (because I believed in it). Here's the product in case you are wondering...



So, advise again... never ever fall in love with your product...

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I think the problem with these products is that people like the gimmick/viral video and tag some friend in it. Ofcourse this generates clicks but most of time you never create the desire to really buy this stuff at the end. Unless you proceed your "story" in line with the viral ad on the website, but most of time you end up at "another" Shopify website with no story or any additional info on the product which make people decide to really take action and buy it.

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I’va tested myself and I agree 100% with the matuloo, kokofai and stickupkid.

There are so many e-stores out there, so if you want to afford the battle in the right way, your store needs to look absolutely professional and trustworthy and don’t fall in love with the product.


Sent from my iPhone using STM Forums mobile app

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Agreed! To be honest, I was hesitant to run ads to my store with the way it looks, because I genuinely dislike the appearance. HOWEVER, the general advice seemed to be "make a store and test products quickly until you find a winner".. I wanted to spend more time making a proper looking site, but figured it was best to go with what the general consensus appeared to be.

Regarding testing, I began to consider the impact of having statistically significant data, and am now using a Bayesian a/b tool to help me with these decisions.

Maybe something along these lines should be stickied in this sub? Seems like there is a lot of misinformation out there about ecommerce that new people could avoid by seeing something of that nature posted in plain view.



Point taken mate. Going to need to refine my testing strategy.

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Testing products quickly to find a winner is a solid advice, but still, some minimum requirements have to be met. The store has to look like something you would buy from, otherwise people will not do that.

And on top of that, you didn't actually test products, you tested 1 product from what I can tell.

I understand you don't want to spend months on developing a high end store, investing lots of $$$ into something that might bomb anyways. So ok, go with a simple design ... but plan it better, there are better layouts available. And test several products straight away, which means creating multiple ADs, each targeted at a particular product and run it for a while ... then see if some perform better. Even if you don't sell anything, some might produce more ad-to-carts for example.

And don't get discouraged by the initial results, it takes some time and a few attempts to get it right!

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