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Bot detection - at what percentage of bots to cut placements? (3)

06-27-2018 07:25 AM #1 whisperscuba (Member)
Bot detection - at what percentage of bots to cut placements?

Hey everyone

As we all know, bots are a big problem these days especially in desktop pops, but also now in mobile pops. Seems like somewhat less so in redirects but still there.



I have set up comprehensive bot detection using platinum's excellent guide. My question is now what do I do with this data? Almost all placements have some bot presence. If I cut placements with any bots, maybe I will have no traffic! Does anyone have a good rule of thumb for how much bot traffic is too much? Or perhaps it's more complicated than that.

Maybe the best way to analyse is to use the bot traffic numbers to get to the REAL number of visits, and calculate CTR from those? So then you can cut based on real CTR not just total CTR which is wrong because of all the bots.



Would love to hear from some more experienced pops artists how you guys are managing this

Thanks!
-WS

06-27-2018 08:31 AM #2 platinum (Veteran Member)

You've pretty much touched a good approach in your question above

I would suggest having a close eye on placements CTR. With the help of bot detection techniques you'll be able to easily understand where you landing page clicks are coming from and based on that get rid of poor placements accordingly. In general you should look for either extremely high ctr or extremely low ctr. With a barely optimized campaign with low bids, having a ctr like more than 20% (publisher level) for an European country is a bit unusual. So blocking high ctr publishers on their first 100 campaign visits with such high ctr can be a way to deal with this.
One important thing you should keep present in such cases is that you don't want to block profitable converting publishers, for the simple reason that many publishers may have a mixed traffic quality and as long as the conversions quality is ok.

Caurmen covered this subject in the below linked post already:
https://stmforum.com/forum/showthrea...ut-bot-traffic

06-28-2018 09:01 PM #3 whisperscuba (Member)

Thanks Platinum! Well, I implemented your bot detection technique and already weeded out a few bot placements. It has helped this campaign to do quite well, today I scaled up traffic massively and conversions have kept up. See stats:

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