Home > Facebook & Instagram > Follow-along Campaigns

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Time for Sweepstakes & Facebook Ads (16)

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Hey there people,

Long story short: Been working with SEO/ecom with good results, however after PayPal banned me, chargebacks from customers (scammers), and other frustrations, I've decided to chase what I always wanted to try: CPA and paid traffic!

I joined here a few days ago with my eyes on native ads, however I realized that my budget was too low. So, I decided to give Facebook a go (I've dabbled with it with ecom).


My setup:

I have been reading a whole bunch of threads by @stickupkid and @stackman (thank you guys!) which has helped a lot, and yesterday I ran my first 2 campaigns for CPA on Facebook. I'm running offers like "win X amount for XX supermarket" or other email submits, like win a free car (EU GEO). Landing page is a quiz with 4 questions, with the last question linking to the offer itself.

I targeted just like stickupkid (hope you read this): Women, 30-35+, that likes that specific supermarket, car or whatever it is.

Results? BAD

88 clicks, 0 conversions - $20 spent



On the offer pages itself, I got 25 clicks per offer.

So, around 45 clicks per ad > quiz landing page > 25 clicks to offer page, so around 50% CTR on LP>offer is alright I guess. However, they don't convert once they land on the offer pages. Could it be that my offer isn't PIN submits that is the issue? I'm targeting mobiles only with email submits. Hmm..



I know that one of the offers do convert as I ran it on Bing before, but they were mostly desktop users (90%).

I am going to try either targeting desktop and see if it converts better, or test other offers. I will update here how it goes.. hopefully I can see some green here, and get some pointers on what I'm doing wrong.


Wish me luck

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I should add that I know my pay per click prices on FB are high (20-25c), and 50 clicks on offer page isn't a whole lot of data at all. Maybe that's my whole problem, CPC prices are too high.

But still, no conversions at all seems a bit odd. Any input here would be great!

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blackhat?

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Hey Sodrasidan,

Nice to meet you dude! Congrats on starting and welcome to the facebook + sweeps fam

Are you doing tier 1 or 2-3.

I actually run email submits that are like 3 dollar payouts and they convert and do pretty decent, so it does not have to be pin submits. Although I did also hear that pin submits do better.

It looks like your targeting is on point, because that's what I do as well. How do you name your facebook page? If you name it the brand of the offer or similar it would increase conversions, but a more risky and aggressive approach. Example. if it is an H&M gift card offer. -> facebook page name: H&M Gift Shop.

If you got an aggressive page and it's still not converting, then try testing different angles.

I hope this helps. I'm still pretty new at this, but I did manage to get a couple of profitable campaigns. Let me know how it goes!

Regards,
Peter

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Hey Peter,

Nice to "meet" you too, and thanks a lot! I appreciate you taking the time to reply!

It's a tier 1 country that I'm running in.

That's what the email submits I'm promoting is paying too, between $2-$3. Are you running on mobile or desktop/laptop traffic?

My Facebook page isn't right on point, like in your H&M example. I started a page called "shoppingxxxxx", more generic but still kind of relevant. I might try the exact name approach even though it's a bit more risky. The FB business account is quite fresh too, so I might wait a bit with that.

Oh, and another question; What are you running, traffic, engagement or conversions? I remember having really good results with engagement and Shopify drop shipping ($5 ads = $130+ in sales, great ROI). I've been running for "Traffic" at the moment, I might give engagement a test too.

My landing page is extremely simple, here's an example;

(Ignore the fact that it's an adult LP, I of course changed the image to a relevant one (like the brand logo), and changed the questions/colors etc.)

Thanks,
Sodrasidan

Uhm, I don't know if it is BH or not, you tell me haha.

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I run only mobile + traffic to website.

Be very careful with exact page names & be prepared to lose an account. I lost two already, going too aggressive.

My lander is similar except it has testimonials on the bottom. soft ones though, nothing too aggressive.

T1 is pretty competitive. perhaps try a less competitive geo?

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Good to see another member trying to find the right balance - into getting green with sweeps - without losing accounts :-).

Although amount of clicks is still quite low, it would be nice to see at least 1 or 2 conversion already. Try to find more advertisers who are live in that country, maybe they convert better!
Your cpc is not very high, but to become profitable with a lead gen campaign in general it needs to be lower yes.

As your targeting is good, (and please stick to mobile newsfeed only) I think you need to improve your images and test more of them. A generic FB page could also cause the "high" cpc vs. a branded one, but in general the images do most work to get a high CTR (and low cpc).

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Okay I see, same as me. Yeah I will keep using generic FB pages for now and hopefully still be able to get a green campaign.

I was thinking about testimonials, probably a good idea. I will rework my lander + test some new ones as well.

Thanks for your help man!

The man, the myth, the legend! Thanks for popping in Exactly, I agree, even if it was 1 conversion I would have something to work with. If I haven't got a conversion after $10 spent, I don't see how I would ever be able to tweak the campaign into a profitable one. Maybe if it was -50% ROI.

I just started running another campaign for the same offer as I ran before (with the highest CTR) but for post engagement this time. I had 4 images, I cut the images that had high CPC and saved the winner.


Since I took the screenshot it has spent a bit more - 31 "post engagements", $3.97 spent. Still no conversion though with total $14 paid for traffic, and CTR to the actual offer page is extremely low with PPE compared to "Traffic". I don't think this offer is good, and Traffic objective is probably the better choice.

I have stopped all my campaigns, I will go back to the drawing board and find some better offers, rework my lander(s) a bit and/or perhaps a new GEO.

There seem to be a huge difference in price on my ad images, even if they are almost exactly the same. My "strategy" will be to start with 5 ad images, and when I see the winner = Build 5 more from that one. Probably pretty standard.

Will update soon with my new campaign(s).

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I forgot an important question. Some offers already have a quiz funnel, so direct linking would make more sense - However that wouldn't work with FB & Peerfly offers. How would I go about doing it? Redirects aren't popular with Facebook as far as I know from reading the forums.

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Big chance the domains of the advertisers are flagged, so little chance it will work. You could ask for the quiz funnel in a zip-file, host it on your own fresh domains and ask for the campaign link going to the submit page directly. Otherwise just rip some landers of use your own and ask for a aff link going to the submit page directly.

Important for testing your ads; stick to one text, one set of precize targeting and only just different images. After that grab the best images and tweak a bit on text, targeting if needed (most of time 35+ converts better dan 30+ for example).

For sweeps check networks like Gotzha, Mundo, Clickdealer, Adcombo and Online Activity for example.

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Hey stickupkid,

what's your setup when you test?

I do 10 adsets / same targeting / same text / different image on each. Then I grab the best ctr image and do another 10 adsets with the winner image but testing 10 different text to find the angle.

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Yeah that's what I thought, no direct linking from me then. Good idea about asking for direct link to submit page, however I realized there are better networks (like you mentioned) for sweepstakes/PIN submits. I found a bunch of PIN submits I will test on Facebook tomorrow, probably in a new GEO. I have some ideas, but they're quite BH.

That sounds like a good plan to follow. I will have at least 5 images for the first test per offer. However I noticed something when I had 5 ad images in my adset, there was always 1 that got 80-90% off the impressions and cheaper CPC, while the other images get extremely low traffic and very high CPC, is this normal? I instantly cut them out, since the CPC can even touch at $1+ on one image, while the other one is getting 0.23c.

Thanks for all the help!

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I have 2/3 ad sets with each 3 images at a test of a new campaign. @sodrasidan if you do 5 images in one ad set, in general 1-3 images get most traction and the others not (while they still may be interesting!).

That's why I always put 3 images max in each ad set. Important to check CTR (and not per se CPC yet, since FB sometimes gives a very high CPC from start but it's just a moment and the stats could be inaccurate if you just launced ads.).

If your CTR is good (let's say 4% or more) CPC will drop within hours probably.

Like itzpeter mentioning, try to keep all settings the same so you really only test which images do best. From their tweak to see if you can get the CPC lower.

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Any update on this?

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Hey @stickupkid - I'm in the process of creating 'clean sweep' campaigns on FB (pun not intended) as I'm looking to build a decent foundation before venturing back into the dark side.

Do you place your aff link directly on your pre-landers? Also, fake FB testimonials on the lander - I'm assuming that's too aggressive?

Also, do you tend to run post ads vs domain ads?

Am I right in assuming the clean campaign process is FB Ad -> Pre-lander -> Offer? I've seen on a few threads that you aren't a fan of cloakers etc so it's awesome you're running clean campaigns to sweep offers without the FB police on your case.

I've asked a lot of questions but hopefully they also help other people looking to create sustainable campaigns on FB.

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Yes, the aff link comes after the survey/questionnaire on the prelander. I always use fake testimonials without any problems honestly. But if FB will see them I guess they won't throw a party indeed. I just run traffic to website ads, build in the ad manager.

That's the correct setup indeed, without cloaking. Just to be clear, it's not "clean" as in "whitehat", just make sure you blend in the mass (low budgets, every ad/account/domain/image/text different) and FB won't notice you that quick.

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