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How Have You Built A Successful Content-site For FB Traffic (5)

06-22-2018 09:53 PM #1 moneytrain (Member)
How Have You Built A Successful Content-site For FB Traffic

Hi All,

I'm in the process of promoting my own product in the dating niche. As I'm sure you know, promoting dating on FB is against their policy, so I'm looking for alternative routes to do so. One of my friends recommended that I send my paid FB traffic to an alternative content-site that has a less aggressive domain name and less aggressive copy. On said content-site I'll have a bunch of articles (outsourced) on my sub-niche. I'll also have a few call-to-actions to my main aggressive funnel lander (will FB pick up on this..?) and an email-optin (so I can promote my funnel through email).

I currently have wordpress + bluehost all set up and ready to go, but I don't really know where to start and I've tried searching the forums but there's nothing on the best way to build this kind of content site (with low bounce rates, high engagement, etc.)

If anyone has any experience with these sorts of sites please let me know how I should be getting started. In the meantime I'll keep searching around google and start playing around with some of the themes/layouts and such.

Best,
$Train

06-25-2018 01:41 PM #2 matuloo (Legendary Moderator)

Hello,

first of all, not sure about bluehost ... they oversell the server resources and bandwidth, which means your site will load very slow at times ... check something like digitalocean or vultr, they are cheap too and on a different level.

As for the site itself ... it's still about the same for years ... make it easy to navigate, make it at least remotely good looking and provide good content These days, it's important to keep the bounce rate low and time on site high, which could also help you with SEO.

Linking to a more aggressive funnel should not be a problem by itself, unless you design the site around driving traffic to that funnel, which would effectively turn the site into a landing/bridge page ... but linking to it naturally from some article or through a banner, that should be ok. I think you should make list building your priority, focus on building a strong email sequence, that's where the money should be.

On a side note : I had a chat with someone who is good at FB some time ago, he told me FB is often banning even sites like this, depending on what the actual site is about ... it's quite easy to spot a site that was build just to fool FB and they know it, especially with verticals like dating. So even though it might fly, don't take this for granted.

08-06-2018 08:01 AM #3 mohitgangrade (Member)

I am trying to do something similar.

My plan is to simply build an email list with Content Marketing and FB Ads. No fooling FB.

FB Ads -> Lead Magnet -> Email Sequence -> Affiliate Products

I have a good amount of experience with Content Marketing but I am just starting out with FB ads.

Building an email list is how the big players are doing it in the white hat way.

Sites like Survival Life are huge and do promote a lot of affiliate products. If you get on Survival Life's email list, you will get at least 10 emails in less than 48 hours promoting dozens of offers. Their funnel seems to be set to send emails every 6-7 hours of subscription.

Even though Survival Life's promotion strategy off-Facebook is really really really really really aggressive, they are dropping literally millions every year on FB ads.

If you are doing it or start doing it, let me know the results.

08-06-2018 01:40 PM #4 matuloo (Legendary Moderator)

Quote Originally Posted by mohitgangrade View Post
I am trying to do something similar.

My plan is to simply build an email list with Content Marketing and FB Ads. No fooling FB.

FB Ads -> Lead Magnet -> Email Sequence -> Affiliate Products

I have a good amount of experience with Content Marketing but I am just starting out with FB ads.

Building an email list is how the big players are doing it in the white hat way.

Sites like Survival Life are huge and do promote a lot of affiliate products. If you get on Survival Life's email list, you will get at least 10 emails in less than 48 hours promoting dozens of offers. Their funnel seems to be set to send emails every 6-7 hours of subscription.

Even though Survival Life's promotion strategy off-Facebook is really really really really really aggressive, they are dropping literally millions every year on FB ads.

If you are doing it or start doing it, let me know the results.
Yup, email collection is used like a "protective" layer in order to be able to promote stuff to FB users in a rather aggressive way. The question is, whether this is the best way to go at it ... these lists are short-lived from the most part, their value decreases very fast. Building a list and delivering some real value, so the users stay on it and actually open the emails for a longer period of time... that might make more sense. It's more work heavy for sure, but could bring in more in the long run

08-27-2018 06:48 PM #5 f13tch (Member)

I'd nix bluehost as a money-site server. yeah, oversold bandwidth and very slow load times (since this is in the SEO thread, that matters). All my bluehost sites lag behind other hosting for organic Google SEO purposes

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