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How Many of You Actually Take Notice of Network EPC's? (7)


12-01-2011 03:33 PM #1 jason (Member)
How Many of You Actually Take Notice of Network EPC's?

Many of the networks epc's for email submits are very low and hardly seem worth the trouble.

I would assume that testing traffic is not helping these epc's look favourable.

Therefore, would I be right in saying to not take a blind bit of notice of the reported figures?

Or am I missing something here?


12-01-2011 03:43 PM #2 PhilipShapiro (Member)

You should consider that network EPC's tend to be lower than you should expect. Lots of people test offers/run offers contextually or via traffic sources that doesn't convert too well, which drives down the network-wide EPC's. Having said that, these other people can still be profiting, but if you're driving traffic in a way that you expect to convert better than less experienced pubs, you should take the network EPC's into consideration, but don't assume you'll have those same exact EPC's.


12-01-2011 04:33 PM #3 abcd (AMC Alumnus)

Ask your AM for the EPC's of the (top) publishers for the offer you want.


12-01-2011 05:12 PM #4 allthegold (Member)

If I can make the numbers work with network-wide EPCs then I know I'll kill it once it's optimized a bit.


12-02-2011 03:30 PM #5 tijn (Moderator)

Yeah allthegold is right as usual. Network EPCs are useful way of determining whether its worth spending any time on that offer.


12-02-2011 08:07 PM #6 stackman (Administrator)

You can use network EPCs as a rough guide, but not as anything 100%. Too many factors fluctuate them up and down


12-02-2011 08:17 PM #7 bstrd ()

Not to mention the feeling when you beat the network EPCs 4x-5x higher. Priceless.


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