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What Traffic To Start With For High-Ticket Info Product [Dating] (11)

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Buenas tardes everybody,

I have built out a funnel for a high-ticket info product in the dating niche that you can check out here: www.fixyourfacefast.com

The funnel is as follows: Send traffic to landing page --> traffic registers for free training webinar --> traffic watches 2 hour sales webinar --> traffic clicks on offer at the end and is redirected to my secure checkout page w/ Stripe integration.

Right now I'm looking to build out an email list and get data on my targeted demographic (english speaking Asian countries like HK, SP, etc.). BUT, I know that facebook bans dating advertisements, and I even tried running a campaign on reddit and they rejected my campaign. I'm not looking to blow the bank before the product is finished.. just get data on my demo and build a list that I can market to.

Anyone have any thoughts on where I should start? I'm thinking YouTube ads, Google Adwords, or even FB (knowing I'll have to farm accounts).

Thanks for the help guys,
Owen

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I see 3 options for you :

1. POPs ... could work well for really quick tests of various landing pages, to improve metrics like CTR in relationship with desing elements. And dating works on POPs for many ... the leads quality isn't phenomenal, but it can work.
2. Native ... dating is one of the popular verticals on native traffic, but prepare higher budgets.
3. Adult traffic ... dating is dominating adult for a while now, so if you can spice the landers up a bit, it should be a good choice too.

Cheers,
Matej.

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Hey what's up Matej, thanks for the quick reply.

Funny enough I asked @Manu this same question and his reply was very similar to yours haha... POPS and Adult. From what I understand, both of these traffic sources are pretty cheap so if I can target correctly I shouldn't have any problem generating some reasonable margins.

I'm going to look a bit deeper into Adult first, and once I do some more research I'll recirculate with my progress here in this thread.

Cheers,
Owen

UPDATE: Going to be running some native first. Adult traffic is too extreme for my niche. My product is more about generating interest and attraction rather than (FUCK THIS GIRL NOW sort of thing). If native doesn't yield much I'll give pops a go. In the meantime I'll start building relationships with influencers for when the product is finished.

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One thing to note about adult, just because the content is sexual/hardcore, it doesn't mean that the ads and funnels have to be the same. Keep in mind the surfers are just regular people... majority of ALL males are watching porn, it's not just perverts, fetishists etc ... so even more vanilla ads can work. I do better with softcore banners sometimes than with explicit ones.

Native is a good choice though, there is also more volume in native than in adult ... just make sure you target as accurate as possible and spend a lot of time on optimization.

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Hey Matej,

One of my friends just mentioned that I should consider running squeeze pages with my funnel, given that the CPC is quite high for native, and that I could run FB/Google ads for much cheaper by sending traffic to a listicle with an innocuous domain name, and then have them email optin and possible CTA towards fixyourfacefast.

Any thoughts on this? I'm still going to try native ads (starting with Outbrain and probably Taboola), but I still need to configure tracking before starting the campaigns.

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Well, there is a lot of ways to structure your sales funnel ... only testing will tell you what is the most feasible way of running it.

Sending traffic to a listicle and opting them in, will mean quite a big traffic loss ... only a fraction of them will signup, so your final audience to sell to will be greatly limited. I have no idea whether it will work for you or not, its really impossible to tell just like that.

In an ideal case, you should milk the traffic for what it's worth ... so collecting emails is not a bad idea, but you have to plan it properly. I'd say, test both approaches ... so aiming for a straight sale with simple sales pages, but also go a bit more sophisticated about it and try to funnel them through a series of articles, collected leads and try to upsell... in my opinion, some kind of a combination of the two approaches would be the best.

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Gotcha, that makes sense. I'll work on building out the listicle approach while I await for my ad campaigns to be approved from the networks. That way I'll be collecting data while building an alternative approach too.

Thanks again for the help - I'll keep you updated with my progress.

Cheers,
Owen

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Just an additional tip ... there are solutions for catching emails from traffic that is on the leave, I'm sure you've seen the email boxes pop up when you moved the mouse close to the X button, or when you've hit the backbutton ... this is quite a good way of giving the user the time to hit the straight sale, but if they don't, from whatever reason, you can still opt part of them in and try to score with them later on. Full page optin "boxes" triggered this way tend to have pretty high optin rate.

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I really think you have to test if this project/angle is feasible so doing direct traffic to see if you get some leads is a must.

You've put in a lot of time and work into this but you shouldn't treat it like it's a project that will succeed for sure and overthink long term plans.

I'd rather spend $500 on adult traffic too, and/or $250 on pops to see how it goes instead of taking each one at a time between pops, native and adult. You then see if the traffic source makes a difference in terms of CPL and quality.

If you do them one a time you also spend more time than needed on an unproven project.

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I have many dating and adults offers running in push notifications - its like pops but on mobile.
If you want more info PM , you can work via CPC and target countries.

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Hello,

what network are you with? Post here or drop me a PM.

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