Evaluating the offer (8)
I've been running a health related offer on RevContent for a while now and after spending ~$8K I'm at a point I'm confused if the offer I'm promoting is good enough or I should just leave it. It breaks even with US traffic - Health & Fitness target - with a whitelist of like 150-200 widgets and with the following bids:
Desktop: $0.70
Tablet: $0.40
I tried the other geos with the same whitelist but those performed worse than US.
I can pull some widgets out and they will become profitable for some geos other than US but it's becoming a boring game with too much work to make it profitable and the results are not stable. I feel like this is just an OK offer and not a killer one. My LP was selected after testing 10 variations so I'm not going to test more LPs now.
Any opinion?
Those bids are pretty high. Have you tried higher CTR type creatives to try and get the bids lower?
Originally Posted by do_what_matters
Avg position for desktop is 3-4 & for Tablet is 2
I read some threads here and the bids seem to be normal but I can bid lower to see what happens.
Actually with $0.70 for desktop I'm getting very very low traffic. almost nothing. It was initially ~$0.90 and I had to cut it as it was too much and now I see the traffic has almost stopped after some hours.
Same about tablet, Almost no traffic after changing from $0.45 to $0.40
Edit: Most likely I have to wait more hours for the system to readjust after editing bids! But are $0.70 Desktop and $0.40 Tablet really high for US?
I would kill all the widgets and just keep the ones that give me the best ROI with the budget I would like to spend per day and then I would move on to launching more campaigns/offers.
Plus you can also run the same offer with a different traffic source and see how it goes 
Originally Posted by geobak
Plus you can also run the same offer with a different traffic source and see how it goes
With RC the only time I get a lot of traffic (and I love that!) is when I launch a new boost which of course has fresh contents and that lasts maximum 2-3 days, then I get bored with so little traffic per day. I had the same problem even when I increased the bid to $0.90 or even $1. A little more traffic but still boring. Increased the budget to $500 and still same amount. Changed the budget to Unlimited and stopped getting any more impression! How can I get more traffic? Mobile has a lot more traffic and not that boring but unfortunately not converting for the offer I'm promoting.
Is it a one of a kind type offer or are there other offers that it can be swapped out for?
There's only so much you can do for the former.
Your bids are higher than what I've typically see for US to run volume - by about 2x.
Couple of possibilities
1) Your vertical is blocked on a good amount of sites, so its harder to good volume at decent bids
2) You're running the exact same ads as others and that's hurting your ability for your ads to get traction. Once everyone starts running the exact same ads, it tends to be much harder for your ads to win out.
How much effort have you put into testing new LPs, angles, and creatives?
Are you running a blacklist? Once things are break-even and better it's usually time to switch to blacklists, or to do a whitelist and a blacklist.
I managed to make it profitable with cutting some of those widgets, lower bids and fresh contents. Still not much traffic but Green. Then got bored with small traffic, used the same whitelist for another related offer and was surprised by 2X higher conversion rate and much more traffic from RC. Also it seems like the new offer converts on more devices and perhaps more Geos (Need to test)... So going to focus on the new one instead. Some offers are just not scalable.
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