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How to target "work from home" / "make money online" people on FB (7)

12-01-2011 10:48 AM #1 dario (Member)
How to target "work from home" / "make money online" people on FB

As expected, targeting people 18-35 yo and no interests/likes/workplaces got me a 0.065% CTR in the best case.

I don't think the nice pics i'm using were the problem, so how to reach people not happy with their workplace or people with no job at all ?

Let's create an useful thread for further use

WORKPLACES
McDonalds
Walmart
IKEA
Burger King
Target
Giant Eagle

LIKES/INTERESTS
no idea atm..

12-01-2011 11:01 AM #2 rich (Member)

Never really pushed the biz op niche but you could try target fans of tv shows that are on in the day time? Wide presumption I know that they are home during the day due to no work or whatever but I think it's worth a test at least.

12-01-2011 11:52 AM #3 timjim (Member)

Is there such a thing as "stay at home mom/dad" perhaps?

12-01-2011 12:48 PM #4 rich (Member)

Quote Originally Posted by timjim View Post
Is there such a thing as "stay at home mom/dad" perhaps?
I meant it was a wide perception that because they love say "Jeremy Kyle" which is on in the daytime here in the UK - it doesn't mean they stay at home and watch it.

They could watch it on iplayer or stream it when they get home from work or whatever.

12-02-2011 01:45 AM #5 timjim (Member)

I was suggesting an interest that dario could use, not commenting on your post... which I actually thought was pretty clever btw.

12-02-2011 03:59 AM #6 polarbacon (Moderator)

its a broad offer....generally you don't need targeting besides narrowing your age groups....and m/f

you'd be amazed at what you find can happen between ages.....when targeting.....

12-02-2011 05:55 AM #7 lng (Member)

Quote Originally Posted by polarbacon View Post
its a broad offer....generally you don't need targeting besides narrowing your age groups....and m/f

you'd be amazed at what you find can happen between ages.....when targeting.....
this works very well..
Something i also like to use is ethnicity... Now there isnt targeting by ethnicity of fb but you can target by interests ....stereotypes

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