Should i continue on with this campaign? (14)
I've been working with Pops the past 2 weeks and I stumbled on a GEO that is almost working with sweeps.
While following Vortex's 40 day guide I noticed that the top 2 placements that got the most conversions were in red.
My issues with the offer is that the payout is low: $0.12.
So, for me to get green I will have to double my conversion rates and potentially cut the cost per bid. The 2 placements that are getting conversions, but still has negative ROI is charging 0.20 - 0.25 CPM and if I cut these placements, then I will barely make profit per day.
So my question is: Should i continue with this GEO and do the following I listed above, or should I quit it since it might be impossible to make roi thats worthwhile. After doing the math the potential profit I can make a day is about $1-$2 if I cut the two placements that make the most conversions.
I've spent about $60 testing placements, landing pages and finding this offer. The campaign is about -50% roi currently and I have the following things that I did not do:
- Did not test bidding strategies. I currently using SCPM - Should I use SCPM instead of CPM and follow the same bidding strategies in the 40 day guide?
- Tested offers to find winning one, but the GEO just got some newer offers and to be honest, these new offers are well designed compared to the offer I used to get to -50% roi.
- Did not cut a lot of the bot placements. I'm setting up
Binom tracking and turning to automation to cut the bot placements (tons of impressions w/low ctr). I cut the guaranteed bot placement using the bot-traps listed on the forums. - Was only bidding on mobile carrier traffic. Didn't try wifi traffic or desktop yet.
I'm just wondering if there is potential to turn this campaign into a $5/day earner and possibly scale it to other sources. However, with the current payout and the average CPM I'm having to spend it doesnt seem like its worth it.
My current CVR is 0.1% and to turn green i'd have to double that to just break even. I'm new to Pop so I'm not sure if making the 4 changes i listed above will help me achieve a higher CVR or at least cut the costs by a ton.
It won't cover even your basic costs such as tracker and servers.
I would move on.
One thing though - as you say the campaign is -50%. Is this after all optimizations already?
Sometimes it works just to take you campaign to another traffic source, the quality might be better or the bids lower.
It's worth experimenting.
But in general it's a small reward to spend much time on this.
Just my opinion.
Sweeps with $0.12 payout sounds like Indonesia or so.
Really, you shouldn't spend $60 or even more on so low payout offers.
Most probably you will never be able to get that money back when the campaign is not converting right from the beginning.
Test for few Dollars, if campaigns is not showing good success ditch it and test more offers.
You always should calculate if you can make good for the loss you have in the beginning.
But you now have spent $60 for testing a $0.12 payout offer.
You probably will need to spend another $xx to optimize more just to get few conversions a day.
Even when you then can get the campaign to $1-2 profit per day you still need to keep it at that level for weeks to get the whole campaign profitable, not only the days.
For low payout/high volume Geos it's better to mass test to find a real winner and not just and offer that has few conversions after $xx ad spend.
The key with such low payout offers is available VOLUME ... if it's not there, you won't be able to make solid profits with it. It might still be good for learning the basics, but it doesn't make much sense to bother with it for the long term.
You said that you only tested 3G traffic so far, there should be WAY more traffic available in wifi, so you might want to give it a test ... if the offer accepts such traffic. With a classic carrier billing offer, don't even bother.
Not sure how much you tried to optimize, how many LPs you tested and how many offers ... different bids can also yield different results. Its quite possible that you simply have a poor funnel and the CVR could be easily doubled... that wouldn't be anything unusual.
To sum it up, I'm sure you could improve the CVR ... but if there isn't enough volume, it doesn't make much sense to go on with it.
I've tested about 5 different landing pages and 5 different offers. $30 was spent to translate the landers and the other $60 was spent on ads (got $30 back).
I have 5 newer offers to test. Wifi traffic to test. And different bids to test. And then using automation rules to cut off the bad placements.
Not sure about your traffic source and maximum volume you could reach. Of course, it depends on the GEO, but 0.12 for the sweeps is a low payout indeed with not high volume. Which GEO are you working with? How the other offers were preforming?
Also how much text did you use on the preland so the translation costed $30? It might be better for pop to use less words, but stronger drive forward.
I had ripped about 5-6 landing pages from adplexity. And then having them rewrite it for the different offers as well. I'm just going to drop this campaign and move onto something worthwhile with higher payouts.
Thanks for the help guys.
Originally Posted by benjuan
A couple of suggestions:
1)For initial testing try to test more for less money. This means avoid having to spend money to get translations. Just rip landers in the target language, or rewrite the text into shorter sentences and then use google translate (which is basically pretty accurate when translating shorter sentences).
And what did you mean by rewriting it for different offers?
2)Before relying on cutting placements to reach green, test landers and offers FIRST to make as much of the traffic profitable. No need to test too many landers at first - just 5+ will do (but make sure they load fast and function properly and display well on different devices and browsers etc.), and once you know which of the landers is the best, use that to test lots of offers, with main focus on AM-recommended offers from multiple networks.
I bet you learned a lot from this campaign - that means money well spent. Next time you'll be a better judge on how much to spend on a campaign before ditching it. Being able to make that kind of decision involves experience, which you're gaining day by day. Good job!
Amy
Originally Posted by erikgyepes
Originally Posted by benjuan
I would say it was a winning offer from the start, it showed good potential.
I only had to find the best LP and do little bit of optimization.
I should also note that I tested several traffic sources, I could make it work only on 1 from about 4-5 that I tested.
(this may be the key as well, test your campaign at multiple sources and find the best fit)
Originally Posted by maynzie
I made my share of $$$ with low payout offers too, but always in MASSIVE geos ... India, Brazil ... and it was always mobile offers.
Amy
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