Home > Paid Traffic Sources > Mobile

[Pop] Multiple offers on offer page - how to configure lander? (6)

06-04-2018 06:07 AM #1 telebind123 (Member)
[Pop] Multiple offers on offer page - how to configure lander?

So, some offer pages have multiple prizes such as iPhone X, 8, 8+ and others even have iPhone, iMacs as prizes. Is it alright to run landers ripped off Adplexity that just have one of the prizes, stating that the user only one of the prizes?

For example, the offer page has iPhone X,8,8+, the lander states that the user has won an iPhone X, but on the offer page the user has to choose what prize to receive (iPhone X, 8 or 8+). In your experience, is just picking one prize on the landing page good enough to get some conversions? Or is customization required? Whats your experience? Of course I have considered improving the landing page in order to customize it to display the variety of prizes and split test but that would take quite a bit of time and I'm running a lot of offers. Just want to see if its time well spent.

Thanks

06-04-2018 06:19 AM #2 twinaxe (Senior Moderator)

When there are 3 prices just show the user 2 prices that are out of stock already so that he can only choose the last one.
Then make it looking little bit realistic.
For example it wouldn't look too real when there would be a $500 Starbucks voucher and a Milka Test package already out of stock and only an iPhone X available.

06-04-2018 06:42 AM #3 telebind123 (Member)

Originally Posted by twinaxe

Thanks, but I was wondering if conversion rate would be affected if the user wins the available prize but still gets to choose what prize they want on the offer page.

For example :
User visits LP -> Wins iPhone X -> Goes to Offer page -> Sees that iPhone 8, X, 8+ are available on the offer page -> Chooses iPhone 8 to see if its available -> Sees that iPhone 8 was selectable thus invalidating the lander prize -> Closes offer page, does not convert.

06-04-2018 07:05 AM #4 twinaxe (Senior Moderator)

Ah ok, now I get what you mean.
Sorry, was little bit confused before.
To be honest but I wouldn't care about it too much.
What's on the offer page is something you can't change anyway.
Think about it that way, a user who really believes he won an iPhone 8 because his "brand" "model" was randomly chosen can't be that intelligent so he probably wouldn't care about it if there's only an iPhone 8 or 8, 8+ and X are available on the offer page.
In the end it doesn't matter if there is only one offer on the offer page or if there are three, the only thing that matters is if the offer converts or not.
Don't spend much time with such thoughts and don't make it over complicated.

Offer page has iPhone 8?
- Run lander with iPhone 8 available and splittest iPhone 8 offers

Offer page has iPhone X?
- Run lander with iPhone X available and splittest iPhone X offers

Offer page has iPhone 8, 8+ and X?
- Run three landers, one with iPhone 8, one with iPhone 8+ and one with iPhone X available and splittest with appropriate offers.

Before you spend too much time thinking about the one offer and what lander to use better keep the process simple and spend the time with testing more offers.

06-04-2018 07:22 AM #5 telebind123 (Member)

Originally Posted by twinaxe

Thank you very much!

06-05-2018 04:55 AM #6 erikgyepes (Moderator)

I wouldn't worry either.

You already did a good job sending them to a landing page and preparing them to the offer (which is not in your control unless you convince advertiser to change it).

But I see your worries, we sometimes like to over-complicate and over-think everything, hehe.

Home > Paid Traffic Sources > Mobile