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1 Trick To Converting Ad Copy **Free Doc Included** (11)

11-30-2011 03:21 PM #1 polarbacon (Moderator)
1 Trick To Converting Ad Copy **Free Doc Included**

Ok so hopefully the headline did its job and got you here...

Alot of us seem to suffer from "copy me, ad copy" or ad copy that just doesn't convert.

Well I will give you one tip that if you take the time and apply some of the tactics in this book...you will see a vast improvement in your ROI...

Read this book Tested Advertising Methods (click to download the word doc) its the 5th edition

I converted this to word so you can read it easier on your tablet or whatever....but what I would recommend is that go buy the book as its not much $14~....but I didn't want any excuses from any of you so I did this doc in hopes that you at least give it a quick read

We you first pick this book up you might think its old school or out dated....but as you dive more into it....you will realize that its time tested methods that will never change....

The way he approaches headlines is worth pure gold....and def something you should read and re-read then read again.....

Its one of those books you should re-read weekly....so that when you write copy for lps or banners or email....it becomes second nature to employ the basic outlines that the book discusses.....

hopefully this helps all of you improve that ROI.....

11-30-2011 03:34 PM #2 dubbsy (Member)

Have you read this and compared it to the 4th edition? 5th edition was released after Caples Died, and was revised by someone else. I've only read the 4th edition so I can't compare... anyone read both?

11-30-2011 03:35 PM #3 polarbacon (Moderator)

Quote Originally Posted by dubbsy View Post
Have you read this and compared it to the 4th edition? 5th edition was released after Caples Died, and was revised by someone else. I've only read the 4th edition so I can't compare... anyone read both?
I haven't read both...some people say the 4th edition is better...either way felt this was a good start for many....the 4th is on my list to buy....

11-30-2011 08:01 PM #4 sm1810 (Member)

polar -- link not working :/ x2 check ur dropbox

11-30-2011 08:54 PM #5 polarbacon (Moderator)

Quote Originally Posted by sm1810 View Post
polar -- link not working :/ x2 check ur dropbox
works for me here.....do you get some kinda error?

11-30-2011 09:41 PM #6 sm1810 (Member)

now it worked.. it was giving me 404

12-26-2011 04:59 PM #7 krueger (Member)

Very good read, together with CA$HVERTISING and "Making ads pay", it makes for great theory on ad copy.

Download Making your ads pay - John Caples

02-20-2012 08:43 PM #8 adamcarr (Member)

Read Gene Schwartz's Breakthrough Advertising...best copywriting book ever, written by the best copywriter ever.

02-09-2020 12:07 PM #9 masumshukla (Member)

Link is not working,can you please update the file link.Thanks.

02-09-2020 12:11 PM #10 twinaxe (Senior Moderator)

The thread is from 2011 so I am not sure if the link can be fixed.

04-28-2020 06:10 AM #11 domi835 (Member)

You can download the ebooks on library genesis:

https://libgen.lc/item/index.php?md5...930D6A5B809403

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