Hello everybody! I have identified sales leaders, and they really give good results. BUT the facebook looks very unstable last time:
For example yesterday 1 top campaign made 10-15 sales and next day it can be 1-3 sales of the same goods. How is possible to stabilize?
- Coverage 22kk
- pixel optimization(tried both ATC and Sale(thanks page))
Can anybody help me with that? thanks in advance!
Hey Richy, Stabilising campaigns on a whole is certainly a difficult one because there are sooooo many working pieces to that puzzle mate.
- The payment method or conversion method of the offer can matter
- FB Delivering its audience pool, you get such varying samples of traffic. (age, state, O/S etc)
- The angle you're running and how niche/evergreen it is
- Day of the week plays a factor too, you can sometimes spot trends and prepare this in your campaigns
However in your case your coverage is only 22k? Quite small really man, I don't think there will be much long term stability in this market for you but at least you're getting sales and your feet wet!
- Lookalike audiences is one thing for pixel optimisation but really such a low audience I'm not sure if its a great concern of stability and your concern should shift to how you can scale it to a larger audience where you will find greater returns