Trying to Find Winning Product w/ Shopify + Facebook Ecommerce (4)
Trying to Find Winning Product w/ Shopify + Facebook Ecommerce
Campaign:
- Ecommerce campaign utilizing
Shopify + Facebook - Created a general store to rotate different products in order to test and find winners so that I can niche down later on
First Test:
- Found a product that I thought could be eye catching in an advertisement is very quirky, but still has utility
- Created a single photo page post ad with a $10/day budget and optimizing for conversions
- Details on this initial ad test are below
Targeting:
- Canada, Australia, US, New Zealand
- Audience size of 5 million - both genders
- No advanced targeting or bidding methods being used
- Just wanted to create a simple test to see if this product will sell at all
Angle 1:
Angle 2:
Link to my store:
http://www.the-product-paradise.myshopify.com
Please critique anything you see!
Questions:
- Is my ad testing strategy adequate? This is my first time using Facebook and I'm not totally sure the best way to test out new product
- Are there things on my store that need to be done better in order to garner conversions?
- When should I give up on a product and start testing another?
I would start with the branding of your online store. I've taken a look, and it doesn't immediately garner "trust" or legitimize your business to a consumer.
1) Purchase a domain name.
2) Design a Logo, and improve store name.
3) Select more attractive product images. The image for "LED Light strip" is too dense.
4) Don't announce that you ship your products from China.
5) Add a visible currency to your pricing. $99.99. US dollar, Singapore dollar, Australian Dollar?
Fix up these few small things and you'll be on your way! Well done for getting started.
UPDATE - MAY 30, 2018:
So after playing around with some more ads, and products I have made my first sale! Still in the red but wasn't expecting to turn a profit right away anyways.
Today I finally took a look at the audience insights in Facebook.. I'm drooling over all the stats that are available
I have attached an image of some of the data from a couple of the campaigns I have been running below, and a few things are grabbing my attention.
1. One of my ads has a CTR of 8.8% which seems to be quite good.. however I have 0 purchases of this product? I am guessing the reason the CTR is so high is because I have listed it as free + shipping, however the international shipping is quite pricey.
2. On my video ad campaign, roughly 25% of the audience that it has reached has viewed it for at least 95% of its length. I have created a retargeting campaign for this but it hasn't resulted in any conversions yet. I am going to modify this today and see if I can make something happen.
Any insights are appreciated!
I would definitely try to work on your store-lander optimization. When you goto your store the first thing you see is The Top Limited Time Products.. etc. Shop Now, etc."
You should really be linking them to where the consumer can see the product and act on purchasing. Users may be leaving your page as may not find the product easy. (People are lazzzzzzzzz-yyyyy) 
Try linking them directly to:
https://the-product-paradise.myshopi...all-light-lamp
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