Need some experienced Eyes :) (4)
Hi Guys,
I'm hoping for some feedback.
I'm currently running the following:
Traffic: Pops
Offer: $1 SOI Sweep
Landing Page: Adplexity
GEO: Spain
Spend: $115
Revenue: $13.50
ROI: -88%
Initially I split tested 3 top networks using the 3x1x10 formula with a similar offer and found 1 that clearly outperformed so cut the other two after two more rounds of testing.
I've found Android Webview sending a tonne of shit traffic so have canned that along with tablet and blocked placements spending over 3 -4 x payout.
I'm going to do another round of testing tonight plus port the optimised metrics to ZP, Pop Ads. $10 Budget for each.
Here are the metrics:
My question is, am I flogging a dead horse here?
Also, I only used 1 lander to decide if it converts. Can we cut metrics (except placements) and add landers at the end instead of the beginning?
Many thanks!
Dion
Android webview is causing trouble to a lot of people, looks like large botters started to use it 
Let's see how much of it you can actually block, I see it's really a LARGE part of the traffic you bought.
The other traffic types didn't perform too well either though, so hard to say if it has potential or not. But the fact that you only tested on LP makes me believe there might be hope, since you got multiple conversions.
I would add more landers and keep on testing some more now when you got rid of the webview crap. It's ok to do it this way.
It would be good to test more offers and landers from the start. Then, when you cut down to a winning lander, chances are that lander would be a good converter. After that you can proceed to use that lander to test more offers.
If you only test 1 lander like you did, when it doesn't perform well, you're not able to draw conclusions.
Amy
Your process is good man, getting the foundations tested early is key. You can approach any campaign in the future now knowing what to do, this is massive because it takes people a lot just to get this learning curve done right.
Im not familiar with the offer itself, but if it is/was a converting offer the next step I would have three really different landers testing, cut off the bad performing money eating traffic.
When you see which lander style is working the best, then you can make some edits on the lander itself (Mainly headline/CTA/images)
Then as you close down the roi gap if not profitable already from culling away more bad targets get onto the creatives side.
Sounds like a lot of work, but the thing is once you know what sort of landers work best for certain traffic sources you eliminate that step when you come around to do new campaigns.
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