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GDPR - Does it affect affiliates starting out? (4)

05-24-2018 04:31 PM #1 deezynz (Member)
GDPR - Does it affect affiliates starting out?

Hi There,

I'm wondering if GDPR affects affiliate LP's or tracking in general?

I've seen FF and Prosper202 have already implemented compliance initiatives but what about Voluum?

So far I have set the IP anonymization option but wondering if more will be done to ensure we are in "Auto Compliance"?

Last thing we want is cookie notices plastered on everything.

Cheers

Dion

05-24-2018 04:48 PM #2 iAmAttila (Veteran Member)

its like y2k, all computers crashed didnt they

05-24-2018 04:58 PM #3 manu_adefy (Veteran Member)

This is no legal advice but more like what I could see as an affiliate.

If you want to be 100% compliant and safe, don't own any website/domain/lander/FB group/whatever.

Second, the GDPR is highly focused on big companies to begin with, those that have a big impact in day to day life of people.

Third - it's still very ambiguous and we don't know how everything will be enforced.

What seemed pretty clear is that intent matters, and governments won't go for the kill on any small mistake. Data breaches, malicious intent and such are very high priority. Adding a cookie to someone so you can track that they converted is one of the lowest on the list.

FB Pixel and retargeting is probably somewhere in between.

If you are a beginner with a small budget, I wouldn't worry about it. The fines that make headlines are for big issues, not for a Voluum cookie - this is just what I could tell from reading articles, not the full document itself. It's way too legalese for me to understand the nuances.

Which brings me to the irony of GDPR - it was meant to give users more rights and have them be spammed less, and it asks for clear non-legalese explanations while the regulation is a bunch of ambiguous legalese that in a worst case scenario kills online marketing as we know it.

Edit: Just to make it clear, I'm much more on the optimistic side that GDPR will change things but not kill. If it goes that bad, most likely it will change because killing companies en masse is basically never good for the economy.

05-25-2018 12:38 PM #4 deezynz (Member)

Thanks guys, I appreciate the feedback! I figured it wouldn't be catastrophic at this stage but good to hear some thoughts on the issue!

Awesome to see some tracking solutions are already ahead of the curve.

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