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Why is my CTR 20x higher on Android Webview? (6)

05-23-2018 03:31 PM #1 silvertongue (Member)
Why is my CTR 20x higher on Android Webview?

Hey guys,

Need your expertise. I'm running a sweeps mobile campaign. After running some data and isolating my best lander and offer through statistical split-testing, here's what I see on browser level for that specific combination:
Click image for larger version.  Name: download (1).png  Views: 160  Size: 41.7 KB  ID: 18912
https://prnt.sc/jlnth9

I've naturally cut out Android Webview, and then my campaign overall CTR plummeted to 0.16%. It seems that blacklist also impacted the CTR of other browsers. From 0.61% and 18% ROI, Chrome mobile has dropped to 0.09% CTR and -46% ROI.

I'm assuming there is something wrong with the display of my pre-lander... but do you guys have any indications as to why Webview would behave so differently? It is my best converting lander, so I'm a bit hesitant to dismiss it.

05-24-2018 03:24 PM #2 ivancy (Member)

Probably you are getting a ton of bots in Android Webview traffic, the quality of that traffic is usually very bad as it's used a lot by fraudsters apps what open a hidden webview trying to either autosubscribe the user to mobile carrier offers or to generate fake leads.

05-24-2018 03:31 PM #3 silvertongue (Member)

Quote Originally Posted by ivancy View Post
Probably you are getting a ton of bots in Android Webview traffic, the quality of that traffic is usually very bad as it's used a lot by fraudsters apps what open a hidden webview trying to either autosubscribe the user to mobile carrier offers or to generate fake leads.
Wow, any way to verify that? I’ve got the Js bot trap implemented on my Lp but it’s not showing much bots on any of my sources. I think i’m sitting on a ton of them without knowing it.


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05-24-2018 04:28 PM #4 manamanamedia (Member)

https://imgur.com/a/qfXvK4X

Ivan seems right.
All the conversions from Android Webview are SOI's and none of the SOI's became DOI's. Usually the camp has 40-60% SOI2DOI rate.

05-24-2018 08:33 PM #5 matuloo (Legendary Moderator)

Yup, looks like bots for sure...

Please keep in mind that the JS bot trap will only catch the more "stupid" bots, the advanced ones will still get through. Usually, this simple bot test is enough to find the worst placements, for now at least ... but it might change anytime.

05-25-2018 08:23 AM #6 silvertongue (Member)

Thanks guys, that helps a lot.

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