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NATIVE: What is the best tool for native optimization? (30)

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Hey STMers,
I'm wondering what is your favourite tool for native optimization?
Right now, I did a little research and saw quite few options like Maximus, Voluum DSP, TheOptimizer.io etc.

Would like to have you guys input.

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You should also check brax.io

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Thanks. Interesting.

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Check out clickferret.com, it's invite only. Email request@clickferret.com

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For optimization only, go for Theoptimozer but for managing the whole thing I like Brax.io more as I can upload hundreds of creatives and A/B testing in few second


Sent from my iPhone using STM Forums mobile app

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We at theoptimizer.io are currently working on some really cool updates that will make native campaigns management and optimization amazingly simple.

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I'm using Voluum as a tracker. Can I switch just to "TheOptimizer" or I should still use the work I do manually as a data for futures set-ups and rules on TheOptimizer,
Let say: if I block some Widgets in Voluum, can I take the parameters of the blocked widgets to build my rules in"TheOptimizer"?

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@gery_cu when using TheOptimizer you will still need a tracking platform like voluum in order to use it at it's full potential.
Once you have connected your traffic source and tracker to our system, it will automatically pull your campaigns stats and show you accurate performance on campaign, widget and content level (so the answer to your question is Yes). Based on these stats you can create automatic optimization rules that will monitor your campaigns 24/7.

Feel free to let me know in case you might have any other question.

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I've been with theoptimizer for about 2 months now. Very impressed overall and I'm sure its saved me more $ than I spent on it.

I just wish they included more sample rules.

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Seems all these tools do a similar job, but the big differentiater is how many integrations they have with Ad networks & trackers.

Only Brax seems to integrate with Yahoo Gemini, but Brax only integrates with Voluum.

theoptimizer tracks with a lot more trackers, but doesn't integrate with Gemini.

The rest of the field seem to be a bit behind these 2 on integrations.

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Does TheOptimizer support trackers such as bemob?

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Bemob integration is almost there.
Running some last tests should be available next week.

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Thanks for the nice words jack01. Not sure if you have already checked our new version TheOptimizer Native V2. The platform was totally re-designed and right now you can find over 19 different optimization rules, including rules to change bids, budgets, etc.

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Hey brother
Its Ab Here

Try peerclick
they are Awesome.

Yalla

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Go with the best

Theoptimizer.io

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How frequently can Rules be reliably run on theOptimizer for each Native traffic source?

Outbrain tends to blast out traffic pretty quick, easy to spend a small daily budget in about 20-30 minutes. So ideally I'd like to run a rule killing bad placements every minute, but I'm guessing that's not possible?

Thanks

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Every minute doesn't make any sense. you would end up blocking widgets before the user even completes the flow, not to mention possible postback reporting delay

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As Daanja said, blocking widgets as fast as every minute will end up blocking even those widgets that have a conversion happening while being blocked. So having an execution frequency to every 10 minutes will allow you to play it safe.

In the new version of our Native platform besides the standard block rules that run all day, you can even day part rules to have some more aggressive ones run only on certain hours of the day. Furthermore you can play with your campaign and section bids according to your campaign’s actual performance and needs.

For instance, you might want to increase or decrease your current bid by X% in case you your campaign or section ROI is below or above a specific threshold. Or even schedule specific bids for specific hours of the day.

Basically it is just a matter of translating your optimization strategy into rules and you can have TheOptimizer do all the dirty work for you.

Hit me up if you’d like to go through a detailed demo of the platform or want to discuss specific functionalities in more detail

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Ok so blocking widgets every 10 minutes - does this actually work?

Reason I ask is that I understand theOptimizer has latency issues where it takes 2-4 hours to get accurate data from Outbrain & 10-15 minutes to get data from Voluum. Does tO need both the Voluum data AND the Outbrain data before any of the rules will work?

If so it means you need to wait 2-4 hours (not 10 minutes!) before any of the rules will work reliably?

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Blocking widgets every 10 minutes actually works fine

Either Outbrain or Taboola have some known delays where they will not only update stats every few hours via API but on their interface as well. For this reason we have included a Cost Estimation column in the campaigns stats that will allow our users to have a close estimation of their ad spent.
When first connecting your traffic source and tracker accounts to the system it may take up to 15minutes but once the campaigns have been detected stats will be updated every 10 minutes.

When working with Outbrain or Taboola we often suggest to create rules based on tracker stats in order to avoid such known delays from these sources. Even though there are delays from them, once a campaign is listed in the system tracker stats will be updated every 10 minutes making it possible to optimize frequently.

Another important thing worth noting is the fact that when running automatic or manual block/pause actions from TheOptimizer, the system will actually block/pause the campaign, widget or content in time, but the result will be visible on the traffic source interface when the traffic source refreshes their stats.

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Sounds good, I'll test it out

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Glad to hear that! Thanks for the integration!

Does it work now? I'm eager to try ;-)

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We just finished Bemob integration just a few days ago and it is available on our new version of TheOptimizer Native

Let me know if you'd need assistance getting started.

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Great!!
I'll try it!
I'm running pops now, don't know if it supports, I will register and try~

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And if you will need any help just ping me

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For what its worth for anyone else reading this thread in the future, I have been very happy with TheOptimizer.io so far.

Also looked at Drive and they seemed good, but they didn't have an integration with MGID so I had to rule them out.

Have read the Braxio blog quite a bit and know they have one, but haven't tried there's out. I believe there's only integrated with some of the native sources too (although could be wrong).

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hi platinum, do optimizer work with clickmagick?

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Unfortunately Clickmagic is not supported, since we have had almost no request for such an integration.

Despite that, you can still automate your optimization process using traffic source data only (passing conversions back to the traffic source), even though you won’t be able to use LP Ctr as an optimization metric.

If you’d consider switching to any of the trackers we already, might be worth checking out Thrive and FunnelFlux managed versions, or a cloud based one.

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hi platinum, thanks. how about BeMob? becox Thrive is a bit too much for me at this stage.

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Of course!

Here’s the full list of trackers we currently support: Voluum, Thrive, Binom, FunnelFlux, Redtrack, Bemob and Adsbridge.

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