Mobile POP or redirect traffic better? (4)
Hey everyone,
I'm starting a journey with mobile CPA, and wanted to know which type of traffic is better quality - Pop or redirect?
What are their pros and cons?
Is pop harder to convert and lower quality?
Any help will be greatly appreciated 
Better to test them both and you will see as the quality can be different from case to case.
I would say redirect is more rare as it comes mostly from typo domains, it's also a bit more expensive and the volume is less than pops have.
The quality may be better, but you really have to test it anyway.
Even the best traffic has bad parts, so you will have to optimise and cut down bad zones.
Thanks for the reply Erik. I've tested another offer with this source using pop traffic and had good results.
The volume is waaay bigger with pop traffic though, I think I will stick with pop, though as you said each have their pros and cons.
From the tiny sample I've tested they both seem similar, but that might be the offers I'm using.
Cheers!
Redirects usually have higher quality and lower bot traffic. I recommend redirect for the first tests specially if you’re in a budget but as it’s been mentioned they both have pros and cons and work fairly similar.
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