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[POP campaigns] What hour do you usually launch campaigns to test? (15)

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Hi,

So when mass testing offers, what time is the most desirable for launching campaigns in your experience?

For example, lets say I launched at 2 AM in my geo's time. Most people are less likely to take action and therefore the test would give a worse ROI than if I launched at another time, e.g. 2AM -70 % ROI, 2 PM -30 % ROI.

If I target a big geo, camp test spend is exhausted after 1-2 hours so I feel like getting the timeframe right could be the difference between finding a good offer and not finding a good offer.

So, should you never launch a pop campaign for testing during your geo's night time and early waking hours?

Just have a feeling I'm doing something wrong or missing something by waiting for a specific timeframe to launch my camp for testing.

What are the hours you guys usually launch at?

Thanks

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I usually never use dayparting.
When something converts it converts.
Sure offers often convert worse at night but you also have way less traffic at night so that mostly the good hours will make good for it.
If you are on a tight budget I would rather recommend to start with lower volume Geos instead of starting with day parting.
I know that it can be tempting to do so but in the end you can only get a clear image of the offer and conversions when you let them run 24/7.
Once you have it running for some time and you see that it converts consistently better on some hours and worse on others you can use dayparting as part of optimization but in the beginning I would rather run it all day and then decide what to do based on results and not in advance based on guesswork.

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I agree, on pops I never had to use day-parting either.

I didn't notice any meaningful differences in order to use it.

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Ah okay, thanks for the feedback. But specfically for a bigger geo wherein the camp test budget is spent in 1 hour, would it be better to launch during the night or the day?

So lets say I have a $1 payout offer so the test budget for that offer is $10. And its a pretty big geo so the $10 will be spent in an hour. Do you guys think its better to launch during the day or the night in order to really see if its a good offer?

I'm not really trying to optimize here, just trying to see if the offer is optimizable. Didn't really want to use dayparting. This is for the very first test.

Thanks

--The reason this is a concern for me is because it can mean the difference of holding off on launching a campaign for 12-14 hours (till daytime in my geo) or launching it as soon as I have everything ready. And given how quickly pop campaigns are dead, its within my best interest to launch ASAP. However, if I launch ASAP, it might not be the best time to launch for the very first testing in a big geo - even a good offer may not have a chance of proving itself. So a bit of a catch-22.

I guess the title of this thread can be renamed to - when to launch when the geo is so big that your budget is spent within an hour. Because you want to give the offer the best chance it has to prove itself to be a good offer.

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As I already said, I would rather start in a Geo with lower volume.
If you absolutely want to start in such high volume Geos where your budget is spent in such short time then go on with dayparting.
But then conversions can also depend on several different parameters like offer type, device type, connection.
For example dating or adult stuff can convert better during night when people are alone.
Shopping often is also better when people are at home on their desktop or laptop.
Mobile billing with easy flow can work daytime when people are out and about and only need to click a button to convert.
As so often there is no universal approach to answer your question.

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Oh I see, so you're saying to daypart such that the initial testing takes place during the day? Looking to promote sweeps soi on pops and from the camps I've run I guess I will make sure the testing is dayparted such that the initial testing runs during the day for higher vol. geos.

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No, I say that I would rather start with a smaller Geo.
If you want to run sweeps on Pops you could try running from 5pm-10pm local time for example.
Nontheless you only get real results when you run for at least some days 24/7.
Guesswork and assumptions are your enemies in AM.

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Thank you very much Your advice has been very insightful and I will definitely look more towards smaller geos. Thanks again!

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Also never did day-parting on pops, when running apps and sweeps.

Only one time for some reason I had to blacklist like 1 hr in the day.

Where I heard day-parting comes in handy is for mobile billing where offer pages change based on time of the day. There's something called an "aggressive flow" that gets activated at certain times. Offers will convert better when that's active so you should look deeper into the topic if you do test any mobile billing offers.

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Hello Telebind123!

I would agree with what was advised above.
We also do not recommend our affiliates to use dayparting or any specific hour to launch the campaigns, especially before you gain valuable stats. Because only running the campaign for at least 24h can give you some results you can force on. Thus the overall results are not affected by the time of launching.

And only when you have a lot of info and it's obvious that offer converts in certain hours, you can use dayparting to cut costs.

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I'm not a fan of dayparting either.

It's true that some parts of the day show worse performance than others, but based on my real life experience, it's not like you see 5 poor hours in a row. You see a low hour here and there, sometimes it looks pretty random. So picking 1 or 2 hours that are the best for testing is not really possible.

If you really want to pick a time, the prime hours are "usually" showing solid performance. So whatever the time is in any given GEO when people usually kickback and start watching news, movies or browse the net ... its past 7pm till 11-12pm in my country for example.

But keep in mind that a good offer must be working pretty much during the whole day.

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Day parting can be tricky.

When I select a shorter time range, let's say last 3 or last 7 days, it looks like yeah I should day part.

But then when I zoom out for the last 30 days, I suddenly see that even those hours are profitable, just have a lower margin.

So be careful and always look at the bigger picture before you decide to cut down on your traffic.

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Depends on algo of the traffic source as well, for example if you launch in evening in a geo, the spend might try to cache up to spend all of your daily buget, this way you will get dtatistically different results opposed to spreading the spend through the day.


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This is a great TIP that I totally forgot about! With algos that manipulate distribution in order to match the daily spend, this can totally screw up the numbers.

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It really depends on what it is you're trying to achieve.

If I'm just wanting to gauge the profits potential of an offer, I would just launch it right away, even when it's the middle of the night. A good offer will give conversions even during the worst-converting hours. The other side of that is: If an offer doesn't convert at all during certain hours, then not even running it during the best hours will turn it into a great offer.

(Exceptions: Capped offers or offers that are only available during certain hours of the day.)

However, if my intention is to get the best value for my finite test budget, or to minimize my test budget, then I would day part from the beginning, such as from 5-10pm/12am or whichever hours the local people get off work and before going to sleep. But of course as time goes by and budget becomes less of a problem, I started doing this less and less. But this can save money for some beginners that are strapped for cash.


Amy



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