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FB Disapproval Reasons Full List (as of 12 May 18) (31)

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While doing some digging into the Page history feature that Facebook is testing, I came across this in their code.

A full & current list of current ad disapproval reasons

Looks like it may even be a chronological list - as the last one on the list is "IRISH_REFERENDUM" which was only banned earlier this week I think.

Some notable entries:

MALICIOUS_AFFILIATE <--- What ? You only added this in 2018?
MISMATCHED_DOMAINS
GIBBERISH
NOT_DATING_PARTNER
POSSIBLE_AD_FARM
FAKE_NOTIFICATIONS

Also interesting is their recent focus - just look at the last 14 or so entries. (Added a Gist on Github to track changes over time)

CRYPTO_CURRENCY
REHAB_FACILITY
POLITICAL_ADS_USER_NOT_CERTIFIED
POLITICAL_ADS_PAGE_NOT_CERTIFIED
POLITICAL_ADS_NOT_DECLARED
POLITICAL_ADS_FALSE_DECLARED
INVALID_GOVERNMENT_ID_QUESTION
TERRORISM
POLITICAL_ADS_DECLARATION_INCORRECT
POLITICAL_ADS_FOREIGN_ACTOR
WITHHOLDING
MALICIOUS_AFFILIATE
PRODUCT_SERVICES
IRISH_REFERENDUM

HERES THE TSHIRT



DO NOT buy it here because im crap at design. Post your designs in this thread and ill buy a tshirt from you.

Here is the full list

IRREGULAR_APP_INSTALL
TEXT_OVERLAY
ADULT_CONTENT
ADULT_HEALTH
ALCOHOL
ANIMATED_IMAGE
BEFORE_AND_AFTER
CASUAL_DATING
DATING
FACEBOOK_REFERENCE
FINANCIAL
GAMBLING
IDEALIZED_BODY
LANGUAGE
LANDING_PAGE_FAIL
SEXUAL
TEST
TOBACCO_SALE
TRAPPING
UNSUBSTANTIATED_CLAIM
OTHER
WEAPON_SALE
WORK_FROM_HOME
CASH_ADVANCE
SHOCK_AND_SCARE
SPY_CAMERA
BAD_HEALTH_PRODUCT
GRAMMAR
ILLEGAL
MISUSE_OF_LIKE
NON_EXISTENT_FUNCTIONALITY
ONLINE_PHARMACY
PENNY_AUCTION
PORN
COPYRIGHT
TRADEMARK
COUNTERFEIT
SYSTEM_ISSUE
Q_BLURRY_PIXELATED
Q_BORDERLINE_SEXUAL
Q_BORDER_BACKGROUND
Q_GRAMMAR_CAPITALIZATION
Q_IRRELEVANT_IMAGE_COPY
Q_MISLEADING
Q_MULTIPLE_IMAGES
Q_HOT_BUTTON
Q_ZOOM_IN_BODY_PARTS
Q_ZOOM_IN_FOOD
QUALITY_LOW
LEAD_AD_FROM_AGGREGATOR
UNSUITABLE_QUESTION
FRAUD_ASSOCIATED
MYSTERY_IMAGE
APP_SCAM
TEXT_PENALTY_HIGH
TEXT_PENALTY_MEDIUM
TEXT_PENALTY_LOW
BAD_SUBSCRIPTION
Q_LETTERBOXING
Q_LOW_PROD_IMAGE
Q_BAD_TEXT_OR_BUTTON
Q_AGGRESSIVE_LANGUAGE
Q_VAGUE_COPY
Q_SHOCKING_HOT_BUTTON
Q_FAKE_NEWS
BRANDED_CONTENT_REJECT
POSSIBLE_AD_FARM
ANIMATION
DATING_SEXUAL
DATING_LOW_QUALITY_IMAGE
DATING_GRAMMAR
DATING_LANGUAGE
INSTAGRAM_REFERENCE
OFFSITE_AUTOPLAY
FACEBOOK_REFERENCE_ALLOWED
LOW_QUALITY_ECOMMERCE
ETHNIC_CLUSTER_HIGH_RISK_VERTICAL
AFFILIATE_PENALTY_LOW
AFFILIATE_PENALTY_MEDIUM
AFFILIATE_PENALTY_HIGH
CLOAKING
PAGE_FAILED_PAYMENTS
ADFARM_PENALTY_WEAK
PROFANITY
FACEBOOK_WORD_MANIPULATED
FACEBOOK_ICONS
FACEBOOK_PAGE_LOOKALIKE
FACEBOOK_LOGO_FOCUS
FACEBOOK_LOGO_OVERLAP
FACEBOOK_LOGO
FACEBOOK_LOGO_THUMBS_UP
FACEBOOK_SCREENSHOT_PROD
FACEBOOK_WORDMARK
FACEBOOK_ZUCKPIC
HIGHLIGHTED_PAIN_POINTS
PERFECT_BODY
SCALES
TAPE_MEASURE
UNDESIRABLE_BODY
ZOOM_BODY_PART
HARRASSMENT
USER_ATTRIBUTES_CALLOUT
USER_FINANICAL_CALLOUT
USER_HEALTH_ATTRIBUTES
USER_WEIGHT_ATTRIBUTES
FAKE_FORM_ELEMENTS
FAKE_NOTIFICATIONS
MOUSE_CURSOR
PLAY_BUTTON
QR_CODES
EXCESSIVE_SKIN
INDIRECT_NUDITY
INDIRECT_SEXUAL_ACT
SEXUAL_OTHER
ZOOM_SEXUAL_IMAGE
BREASTENLARGEMENT
GENITALSURGERY
LIBIDO
NUDITY_NOTPORN
PHEROMONE
SCHEME_HOTGIRLPAGE
SERVICES_SEDUCTION
SEXPUBLICATIONS
SEXTOYS
SEXUALPLEASURE
STRIPCLUBS
MENTION_BOTOX
MENTION_DIETPRODUCT
MENTION_LASERS
MENTION_SEXUALHEALTH
MENTION_SUPPLEMENT
MENTION_SURGERY
MENTION_BRAND_ALCOHOL
MENTION_CONSUMPTION_ALCOHOL
MENTION_SALES_ALCOHOL
SPONSORSHIP
MENTION_SALES_BADHEALTHPRODUCT
UNCLEAR_CANCELLATION_SUBSCRIPTION
UNCLEAR_PRICING_SUBSCRIPTION
BA_HAIRLOSS
BA_MEDICAL
BA_SKIN
BA_TEETH
BA_WEIGHTLOSS
GIBBERISH
RANDOMCHARACTERS
DRUGS_ILLEGAL
HUMAN_TRAFFICKING
SERVICES_ESCORT
IMAGE_ANIMALCRUELTY
IMAGE_MEDICAL
IMAGE_OFFENSIVEGESTURE
IMAGE_VEHICLECOLLISION
IMAGE_WEAPONATUSER
MENTION_IMAGE_VIOLENCE_GORE
MENTION_ACCESSORY_CONSUMPTION_TOBACCO
MENTION_BRAND_TOBACCO
FALSENOTIFICATION
IMPOSSIBLECURES
MENTION_NUMERIC_CLAIM
MENTION_TRICKSTIPS
SPECIFICINDIVIDUALCLAIM
UNREALISTIC_EBOOKPROMISE
VIDEOSEXUAL
VIDEOSCHOCKANDSCARE
VIDEOLANGUAGE
NOT_DATING_PARTNER
ANIMALS
NON_PRODUCT
OVERLY_SEXUAL
UNSAFE_SUPPLEMENTS
USER_TRUST
STUDENT_LOANS_MISLEADING
STUDENT_LOANS
MISMATCHED_DOMAINS
FREE_FORM_CAPTION
HOUSING_OR_CREDIT
HOUSING_OR_CREDIT_WITH_AFFINITY
MISMATCHED_PROMOTABLE_PAGE
MISMATCHED_PROMOTABLE_APP
MISMATCHED_PROMOTABLE_URL
BREAST_FEEDING_NIPPLE
SEXUAL_ACTS
MENTION_NICOTINE_PRODUCT
MENTION_CONSUMPTION_BADHEALTHPRODUCT
DEFAULT_OPTIN_SUBSCRIPTION
BA_UNCLEAR
MENTION_CASH_ADVANCE
MENTION_PAYDAY_LOAN
MENTION_CASUAL_DATING
CASUAL_DATING_SERVICE
MAIL_ORDER_BRIDE
PERSONAL_FINANCIAL_INFO_REQUESTED
MENTION_GAMBLING
SENSATIONALIZATION
EMPTY_PAGE
FB_DESTINATION
OBJECT_FILE
WEB_OF_TRUST
EXCESSIVE_BREASTFEEDING
AUTO_DOWNLOAD
PAGE_TRAPPING
SCHEME_FAKE_ARTICLE
SCHEME_FAKE_GIFTCARD
SCHEME_FREE_ELECTRONICS
SCHEME_FREE_JERSEY
TEXT_OBFUSCATION
USER_TRUST_OTHER
FIREARM_SALE
FIREWORK_SALE
WEAPON_SALE_OTHER
MENTION_UNCLEAR_BUSINESS
FRAUDULENT_MERCHANDISE
GUN_RANGE
WEAPON_REVIEW
UNAUTHORIZED_STREAMING
REPEAT_MISINFORMATION_OFFENDER
WEAPON_BRANDISHING
RUSSIAN_EXPORT
HATE_SPEECH
INFLAMMATORY_LANGUAGE
MERCH_SCAM
CRYPTO_CURRENCY
REHAB_FACILITY
POLITICAL_ADS_USER_NOT_CERTIFIED
POLITICAL_ADS_PAGE_NOT_CERTIFIED
POLITICAL_ADS_NOT_DECLARED
POLITICAL_ADS_FALSE_DECLARED
INVALID_GOVERNMENT_ID_QUESTION
TERRORISM
POLITICAL_ADS_DECLARATION_INCORRECT
POLITICAL_ADS_FOREIGN_ACTOR
WITHHOLDING
MALICIOUS_AFFILIATE
PRODUCT_SERVICES
IRISH_REFERENDUM

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Amazing, thanks!

tijn aka. FB Sherlock Holmes

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Yeah for sure - insightful.

I found a list from December 2017 - so did a little comparison and in the last 5 months they added:

* HATE_SPEECH
* INFLAMMATORY_LANGUAGE
* MERCH_SCAM
* CRYPTO_CURRENCY
* REHAB_FACILITY
* POLITICAL_ADS_USER_NOT_CERTIFIED
* POLITICAL_ADS_PAGE_NOT_CERTIFIED
* POLITICAL_ADS_NOT_DECLARED
* POLITICAL_ADS_FALSE_DECLARED
* INVALID_GOVERNMENT_ID_QUESTION
* TERRORISM
* POLITICAL_ADS_DECLARATION_INCORRECT
* POLITICAL_ADS_FOREIGN_ACTOR
* WITHHOLDING
* MALICIOUS_AFFILIATE
* PRODUCT_SERVICES
* IRISH_REFERENDUM

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Malicious Affiliate lol

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Yeah - t-shirt time - anyone create it ill buy it

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Can you imagine walking around AWE conference rooms with such t-shirt haha

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Reminds me of the "farmin'" caps around conference in 2017...

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Oh great venerable Tijn, please accept this image worth 37 internets as a thank you from the community.

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Amazing share!


Sent from my iPhone using STM Forums mobile app

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My contribution - I made some quick categorisations, excuse the inaccuracies - https://i.imgur.com/7ai2nCc.png

It looks like they have a lot of creative-level flags, plenty of landing page ones, and a lot of prohibited content - even ones from the Ecom sector lol like lasers, Interestingly some social signal ones as well (user trust, etc.)



Sheet link (not formatted like above) - https://mega.nz/#!1sYFyLDZ!KzfPt6_gI...unUB_FRCVmkBRk

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Can you share the sheet ?


Sent from my iPhone using STM Forums mobile app

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I wonder how they differentiate categorization of the kind of violation, for instance how they flag an ad account as "Cloaking" vs "Malicious Affiliate"

or as "Affiliate_Penalty_High/Low" vs " Cloaking"

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Sure, link added. It's just a two column list, the picture was a quick cut/paste job to make it fit into an image.

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Would love to get my hands on the list of keywords that FB automatically disapprove. #hinthint


Sent from my iPhone using STM Forums mobile app

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This is great! tijn is on fire!!!

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Damn nice, thanks a lot!

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Thanks very much - this is extremely helpful!

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Anyone want to take a guess what Q_MULTIPLE_IMAGES means? Maybe FB doesn't like multiple images put into 1?

I also wonder what the Q in Q_MULTIPLE_IMAGES means. Maybe "Quality"?. So you don't get reach vs getting disapproved/banned?

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The Q could indeed mean a "quality" penalty that is detrimental to ad delivery.

For multiple images, perhaps they don't like it when an ad image is constructed of multiple images (e.g. mosaic/grid) since it can be confusing to look at and creates an annoying user experience. Not sure.

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https://www.facebook.com/help/contact/531795380173090 -> RISK_PAYMENT
https://www.facebook.com/help/contact/2026068680760273 -> ADS_INTEGRITY_POLICY
https://www.facebook.com/help/contact/1623198851303136 -> ADS_IP_REVIEW
https://www.facebook.com/help/contact/973292522786271 -> BUSINESS_INTEGRITY_RAR

You can even see via the help-code the status of your account.

NONE: 0,
ADS_INTEGRITY_POLICY: 1,
ADS_IP_REVIEW: 2,
RISK_PAYMENT: 3,
GRAY_ACCOUNT_SHUT_DOWN: 4,
ADS_AFC_REVIEW: 5,
BUSINESS_INTEGRITY_RAR: 6,
PERMANENT_CLOSE: 7,
UNUSED_RESELLER_ACCOUNT: 8

The 4 above are statuses where you might get your account back via the form for example.

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If you are cloaking, you are not necessarily 1) an affiliate 2) malicious. I could cloak my own webshop because I am selling weed for example, so I am not an affiliate. Also I don't tend to harm anyone to sell weed (ofcourse I am not acting according the law, but I just want to provide weed for the ones who need it).

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Are you able to query the disapproval reasons from the API or just pull a list of available reasons but the ads will show generic responses?

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I've been only able to get responses on active accounts but banned ones seems to not work with marketing API.

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Dayummm, this is golden!!

Thanks tijn!

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Is this from their Graph API or Marketing API?

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Thanks so much!! What a great List

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None of them, we avoid any API/connection/tool with FB. Just some cratediggin' did the job eventually.

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Where do you guys see these codes?

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stickupkid where can you find the status code of the ad-account?

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It's my IT team who did the job and knowing them they won't share this stuff easily to be honest. You know how proud these guys can be. I am sorry.

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Oh I see.. No worries, I though it’s available somewhere on front-end. Thank you anyway.


Sent from my iPhone using STM Forums mobile app

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