Starting on Facebook - let's get to $5k day (14)
Hi all,
I've spent most of my affiliate marketing career working with email and making bank from that, but with GDPR set to kick in I'm looking to expand things and try out Facebook ads. I have some experience in building email lists from Facebook ads, but never straight sales.
So I'm got a decent male enhancement campaign and have setup and Advertorial landing page and have
Next steps are creatives, ad copy and putting it all together to go live.
My aim is to test over the next couple of weeks and hopefully hit $5,000 revenue days (with decent profit).
It would be good to know some aims. The offer I've selected has a $34 payout and $2.02 network wide EPC at the moment. What should I be aiming for in terms of cost per conversion etc?
Looking forward to sharing this journey with you all.
Facebook Ads is not really like you have no care for GDPR if you dig deep into it.
The Facebook Pixel is included in ways you gather data, so make sure you double check if and how you use it. The same goes for any data you gather with
I am not saying affiliates should be too scared but should also not ignore the topic completely.
Originally Posted by manu_adefy
Facebook is a little easier, and I won't be collecting emails this time around... so less for me to worry about.
Yep, definitely. I think you've probably done your research but if someone else reads it they might think "Oh, I'll just do FB and not care about GDPR at all".
Looking forward to seeing your progress!
$2 is definitely on be low side for Dick on Facebook. It’s either that others on the network are running campaigns straight to the lander, or the offer is shit. I’d want to hear epc numbers at around 4-5$ on Facebook traffic.
You didn’t mention a cloaker, are you aware that this vertical will get banned in an instant?
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Originally Posted by nickpeplow
Sorry for the tough love, but its gonna be a rough road for you if you even remotely thought you could run this on FB without cloaking....
We don't really discuss blackhat in detail on this forum - although some members may chime in to give you some tips.
You can do a search on this forum for "facebook cloaker" for some recommendations.
Also - be prepared to go through FB accounts. AFAIK there's no way to run something like male enhancement without getting accounts banned. You'll need to either farm accounts or buy/rent them from account sellers, and get new ones to replace banned ones.
I really wouldn't recommend for anyone to start learning FB blackhat at this point unless they have an experienced partner or mentor they can work with. Facebook has been cracking down on blackhat practices left right and centre. Many blackhatters have since turned away from blackhat camps. Some of the ones that are still in the game are very successful still - but they're having to figure out new ways to get around each FB algo update.
You're not likely to succeed unless you have experience, a network of other blackhatters you can consult with when needed, AND be willing to keep doing testing to figure out new ways to game the system.
I'm not saying don't start. Just wanting to prepare you for what's ahead, so you don't go in blind and waste time and money before finding out it's way more difficult than what you thought you signed up for.
Amy
Thanks both, tough love is EXACTLY what I need. That's why I joined STM to get honest advice.
So I'm changing my strategy and will start with a white hat product thats fits into a similar niche, so I don't have to change my domain and Facebook page.
The offer pays out $80 and has an EPC of $3.63. I'm going to get to work on the landing page, creatives and tracking this morning. I want to make sure I have ads live for the weekend so I can learn from the data and adjust on Monday.
Thanks again all!
FB is hardest network to make money on when it comes to blackhat. Without good budget, proven knowledge from men and women who succeded there I wouldnt bother to even start tbh.
Originally Posted by sam frost
In the short-term, whitehat may not be as profitable as blackhat. But you'll definitely sleep better at night AND be in business long after all the black hatters are forced to pack up. (Just my personal opinion of course - nobody knows who will have the last laugh until the end.)
For such a high-payout offer though, be prepared to spend a bit of money on testing. Basically the higher the payout, the more money you'll need to spend on testing.
To illustrate: Say you have 2 creatives and 5 target demographics, that would be 2 x 5 = 10 combinations. Let's say we want to spend $300 on initial testing to test the waters.
For a $10 offer, that $300 would mean spending 3x payout on each of the 10 combinations, which should give you some indication on whether the offer would be easy to make profitable or not.
For an $80 offer, that $300 is barely 4x payout TOTAL - hardly enough to gauge potential. To spend the same 3x payout on each of the 10 combinations, would mean a total test budget of $80 x 3 x 10 = $2400.
I'm not trying to deter you from testing higher-payout offers. Actually, good high-payout offers can have very sweet profit margins - but ONLY if you're willing to 1)FIND these good offers, which often will require having to test a number of them, and 2)test different angles in your creatives, bidding strategies, targeting, etc. to optimize your campaign.
While still learning the ropes, it's often better to promote lower-payout offers. That way you can learn the same lessons for a fraction of the price.
But that would entirely be up to you.
Amy
Thanks for the advice, I’m going to stick with this campaign though just because it seems to be going in the right direction already.
Yesterday I spent £99 ~$115 on ads and got 1 $80 conversion. CPC is £0.25 on average. 378 total clicks through to the article.
The issue I’m having now is getting people to click through from the advertorial to the offer with just 16 clicks.
I’ve made some modifications to the targeting, which is just pure guesswork so we’ll see if that works!
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I concur with the wise advice given above.
If you have the option though, you could still stay on the same offer and get paid by the lead, not by sale. For instance you will see $36 IKEA cc submit offers but you can also find IKEA SOI offers that pay $1.50 or $2 so if you can do this in your niche, I'd say go for it.
Thanks for starting this thread Sam.
Any updates since your last post with this campaign?
I see its been a while and I'm sure lots have happened.
Did you manage to get it profitable? Change offers?
I'm interested to hear how things have been going...
Kyle
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