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Campaign's Performance ABRUPTLY takes a turn for the worst? (5)

05-09-2018 05:51 PM #1 currysauce415 ()
Campaign's Performance ABRUPTLY takes a turn for the worst?

Hey all,

Have any of you ever had a campaign that was converting nicely for a few weeks and then all of a sudden, just stops converting out of nowhere? (nothing has changed)

I've had campaigns where the performance gradually decreases because of saturation, etc... but just started noticing a few campaigns just all of a sudden take a 180 and stopped converting. i checked relevance scores, placements, ctr, cpm's, etc.... it all looks the same, just stopped converting

05-09-2018 06:11 PM #2 twinaxe (Senior Moderator)

Did the traffic volume also decrease or is volume still the same and only conversions dropped?

05-09-2018 06:52 PM #3 optifyme (Member)

Quote Originally Posted by currysauce415 View Post
Hey all,

Have any of you ever had a campaign that was converting nicely for a few weeks and then all of a sudden, just stops converting out of nowhere? (nothing has changed)

I've had campaigns where the performance gradually decreases because of saturation, etc... but just started noticing a few campaigns just all of a sudden take a 180 and stopped converting. i checked relevance scores, placements, ctr, cpm's, etc.... it all looks the same, just stopped converting
Hey Currysauce, If you are still receiving same amount of traffic, then maybe the offer was capped OR they are experiencing technical difficulties.

In either case I would contact the network or advertiser that you are running with, and see if they are have trouble on their side- If that is the case and you were not notified I would ask for some credits based on the amount of traffic you send.

05-10-2018 01:35 PM #4 stickupkid (Senior Moderator)

Tracking issue? Campaign broken? Audience exhausted?

05-10-2018 04:45 PM #5 currysauce415 ()

Im still receiving the same amount of traffic. Its not a tracking issue or offer cap because its our own offer. The campaign is relatively new, and we are currently only spending around $500/day on it so i guess there could be some wild fluctuations from day to day.

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