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Post-Op Data (4)
05-08-2018 09:29 PM
#1
vantagezone (Member)
Post-Op Data
Hello stackers,
I have some questions which I have been brainstorming about
I'm running adult dating + pops at the moment and am seeing my first success.
Questions:
Let's say some time passes by and you have an optimized campaign and you run it for a couple weeks until profits take a turn.
1. Is there any value in that optimized data?
2. Would I be able to change the angle/landing page or make it similar enough to where I can still keep on milking the same zones?
05-08-2018 10:30 PM
#2
matuloo (Legendary Moderator)
Hello 
1. Is there any value in that optimized data?
Yup, the data shows trends, day to day performance and of course also all data that was relevant to that particular funnel. So if you keep on using something from the funnel, it is still relevant to some extent.
2. Would I be able to change the angle/landing page or make it similar enough to where I can still keep on milking the same zones?
Yup, quite often, all it takes is a minor change ... change something on the LP and it can turn green again. That's the typical AM cycle actually ... you find something that works and when performance drops, you try to tweak the current funnel in order to increase the ROI again. If it's not possible and the whole funnel is burned out or the offer stopped working, you need to restart and follow the same path you took the first time.
05-09-2018 10:05 AM
#3
vantagezone (Member)
Awesome thanks for the prompt reply.
Thats what I had in mind, keep the same angle but just make a whole different version of it, and just rotate them
05-09-2018 12:01 PM
#4
matuloo (Legendary Moderator)

Originally Posted by
vantagezone
Awesome thanks for the prompt reply.
Thats what I had in mind, keep the same angle but just make a whole different version of it, and just rotate them
Yup, most of the adult dating angles are quite similar, and there is not much innovation going on. But still, there is a 1000 ways to skin a cat, so there is plenty of room left for testing. The imagery plays a major role in adult, focus your efforts there.
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