Home > General > Affiliate Marketing Forum

bemob tracker: CTR vs UCTR (1)


05-03-2018 04:52 AM #1 vortex (Senior Moderator)

Sorry for the late reply! I saw your original questions in the other thread before, but got side-tracked and forgot to answer.

I believe UCTR for the REAL OFFER is the percentage of unique users that have clicked through. But the CTR of the real offer will not help you identify bot traffic - so we can ignore this.

As for the "Parses Javascript offer" - I don't know how to interpret UCTR, as it's a bot trap for browsers to "click through" (load) automatically. I would just focus on the CTR, which represents the percentage of human traffic.

So, if you're wanting to eliminate placements with more than 70% of bot traffic, say, then you'd want to cut placements that have <30% CTR.



Amy


Home > General > Affiliate Marketing Forum